'Happy' hitmaker Pharrell Williams has been signed up to curate programming for a two-day pop culture event named ComplexCon and he will also serve as the culture director.

ComplexCon is due to take place this fall in Long Beach, California on 5 and 6 November. 

Pharrell issued a statement on the exciting news and explained that he has drawn on all of his inspirations and experiences for this new role:

"I'm inspired by a myriad of different events I've had the fortune of being a part of, whether they've focused on art, design, music, food or science. When i am OTHER connected with Marc Ecko and the Complex team, we were instantly aligned - we wanted to combine a little bit of all these elements and create a unique, new initiative."

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Watch Pharrell in action here: