ALEX DA KID RELEASES NEW SINGLE GO FT. H.E.R. & RAPSODY
ALEX DA KID RELEASES NEW SINGLE “GO” FEATURING H.E.R. & RAPSODY, AN ARTIST DISCOVERED WITH THE HELP OF AI
THE FIRST IN A SERIES OF SINGLES TO BE RELEASED SOON
NEW YORK, NY (May 18, 2018) — Continuing a tradition of blazing trails and breaking ground, Emmy® and GRAMMY® Award-winning music producer, songwriter, and KIDinaKORNER C.E.O./Founder Alex Da Kid makes history once again.
In partnership with IBM and Spotify, Alex’s latest single, entitled “Go,” features an artist discovered with the help of IBM’s AI technology, Watson.
Get the song HERE via Republic Records.
The creation of “Go” sets a new standard for the music industry at large. To identify the perfect artist for his collaboration—rather than employ century-old A&R methods or spend countless hours casing the internet for new voices—Alex enlisted the help of IBM Watson. The technology allowed Alex to work smarter and more efficiently to uncover talent, changing the concept of A&R forever.
Initially, critically acclaimed songstress H.E.R. jumped at the chance to join forces with Alex. With those two key pieces in place, IBM proved instrumental in finding the song’s missing piece.
IBM Developer, Joshua Carr, worked closely with Alex to gain insight into his vision and sensibility to drive discovery. Carr created a custom Watson solution to aid Alex’s search. A technology and entertainment industry first, Watson learned the language of music from the producer’s natural speech.
Based on a subset of Spotify data, provided by Tim Ganss of Spotify Music Intelligence, Watson pored over enormous amounts of unstructured data like articles, social media, interviews and fan sentiment to help Alex uncover Rapsody as the best artist for his new track. From the tiny town of Snow Hill, North Carolina, Rapsody is known for her intricate rhyme patterns, metaphors, and wordplay.
Now, the vibrant and vital “Go” comes to life as an organic union between Alex, H.E.R., Rapsody, and the Watson Artist Discovery Tool and a game-changing moment.
This is the first in the series of numerous singles to be released soon. Stay tuned for more very soon.
For further press inquiries on Alex Da Kid, please contact: Beau Benton Republic Records Beau.Benton@umusic.com
Matthew Bernal Republic Records Matthew.Bernal@umusic.com
About Alex Da Kid Alex Da Kid is the CEO/Founder of KIDinaKORNER, and an Emmy and Grammy-winning music producer. He has created numerous genre-defying hits, including rapper Eminem’s “Love The Way You Lie” and alt-rock group Imagine Dragons’ debut album Night Visions. Since 2010, Alex Da Kid has sold more than 100 million units and uniquely stands as the only person in history to have created two diamond-certified singles. Throughout his prolific career, he has also produced platinum singles for Dr. Dre, Diddy, U2, Christina Aguilera, and Nicki Minaj, and today continues to cultivate the careers of Imagine Dragons, X Ambassadors, Jamie N Commons, and Skylar Grey.
ABOUT REPUBLIC RECORDS A division of Universal Music Group, the world's leading music company, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Aminé, Black Sabbath, DNCE, Florence + the Machine, Gotye, Hailee Steinfeld, James Blake, James Bay, John Mellencamp, Jordan Smith, Julia Michaels, Keith Richards, Kid Cudi, Liam Payne, Marian Hill, Of Monsters and Men, Post Malone, Seth MacFarlane, Stevie Wonder, and more. Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of innovative business ventures, including American Recordings (The Avett Brothers, Towkio), Boominati Worldwide (Metro Boomin), Brushfire (Jack Johnson), Casablanca Records (Giorgio Moroder, KUNGS, Tïesto), Cash Money (Drake, Lil Wayne, Nicki Minaj), Hollywood Records (Sofia Carson, Zendaya), Lava Records (Greta Van Fleet, Jessie J, Lorde), Monkeywrench (Pearl Jam), XO (Belly, The Weeknd), Roc Nation (Jaden Smith, Justine Skye, The Dream), among others. Republic also maintains a long-standing strategic alliance with country powerhouse Big Machine Records (Taylor Swift), and Universal Music Latin Entertainment (Luis Fonsi, J Balvin). In addition, Republic has expanded to release high-profile soundtracks for Universal Pictures (Fifty Shades of Grey, SING), Fox TV (Lee Daniels' STAR), and NBC TV (The Voice), as well as other notable film and television franchises.
May 18, 2018 11:00pm by Republic Records