NEW YORK, NY (May 8, 2019) – Rising Bronx rapper Kemba drops the music video for his bold and buzzing new single “Deadass” today. He just teamed up with Complex to exclusively share the visual.

The visual matches the unbridled and unabashed East Coast spirit of the track. In a psychedelic and off-kilter dreamscape of the big apple, Kemba trudges through the night dropping bars as he encounters some of New York’s biggest influencers-- Pio, Fat Boy and none other than Hot 97’s Peter Rosenberg.

Already, the track has amassed 1.5 million Spotify streams and counting. Dubbing it “a great one, ” Brooklyn Vegan praised how the single “finds the middle ground between Kendrick Lamar and classic New York rap. ”Putting it best. HotNewHipHop pegged him as “bound to do some big things this year. ”

Watch his rapid East Coast takeover in 2019.

It makes perfect sense Kemba calls The Bronx—the birthplace of hip-hop—home. He literally carries the genre with him everywhere. Making a name for himself as a fan favorite under the name of YC The Cynic, he dropped a series of lauded projects and songs from 2010 through 2013. Adopting the moniker Kemba, he ignited his rise with the album Negus.

In addition to a highly cited interview on Real Late W/Peter Rosenberg, he joined Kendrick Lamar on stage during an American Express-sponsored concert live-streamed online. He kept his head down and continued writing just as any true hip-hop hero would.