Reservoir Media

As announced by Broadway World: IPEX Theatrical Artists (IPEX), the literary agency and IP management company specializing in theatrical works and founded by industry veteran Brian Sherman, has announced its inaugural client slate, including independent music company Reservoir and the in-development Hoagy Carmichael‘s Stardust Road (https://bit.ly/3oaVYVQ).

“I’m very pleased to announce our first round of signings,” said IPEX Founder and CEO Brian Sherman. “The diversity and quality of our roster perfectly reflects our mission of creating innovative and collaborative opportunities for dramatists, producers and intellectual property stakeholders. The theatre industry will triumph over the challenges of the Covid-19 pandemic, and when the curtain once again rises, so too will these remarkable, inspiring artists and shows that I have the privilege to represent.”

IPEX has signed independent music company Reservoir to a worldwide representation agreement, which will see IPEX proactively generate theatrical licensing opportunities for Reservoir’s rapidly growing catalog of world-class songs and artists. The IPEX-Reservoir deal is a novel approach to theatrical licensing for music companies, with Reservoir the first music company to engage an external agency to initiate, package and license stage shows and story-driven experiences directly to producers around the globe. Reservoir-affiliated projects currently in the pipeline through IPEX include Hoagy Carmichael‘s Stardust Road, drawn from the catalog of the prolific jazz-pop songwriter, including such beloved standards as “Heart and Soul”, “Skylark”, “Georgia on My Mind” and the title song “Stardust.” IPEX will also be conceptualizing new works derived from the prolific Shapiro Bernstein catalog, which was recently acquired by Reservoir, a story-driven concert utilizing the John Denver repertoire and a new musical based on the Bobby Pickett classic “Monster Mash.”

Reservoir President and COO Rell Lafargue said, “As Reservoir continues to grow, it is a priority for us to showcase our catalog to audiences in innovative ways. We couldn’t have found a better partner in Brian and IPEX, whose imaginative approach offers inspiring opportunities to build on our catalog and create new narrative, musical experiences.”

IPEX client Hoagy Bix Carmichael added, “I’m thrilled that our musical, Stardust Road, is in the capable hands of Brian and his company. My father’s songs are stories set to music, and we are excited to begin the journey with Brian and to launch the show in 2022.”

October 21, 2020 11:40am ET by Reservoir Media  


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