Revlon Announces Sofia Carson As Global Brand Ambassador
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NEW YORK, Jan. 16, 2020 -- Global beauty leader Revlon announces actress and recording artist Sofia Carson as its newest Global Brand Ambassador.
Her first campaigns for Revlon ColorStay Foundation, Super Lustrous Lipstick and ColorStay Eyeliner will debut in spring 2020 along with several new launches yet to be announced.
Carson joins an impressive list of bold and fiercely unapologetic women representing Revlon, including actress Gal Gadot, model and entrepreneur Ashley Graham, model and activist Adwoa Aboah and model Eniola Abioro.
"I'm so proud to join the other incredible Revlon ambassadors who inspire me and countless women around the world. Revlon's Live Boldly platform speaks to the woman I was raised to be; a woman who is fearlessly herself, and who boldly fights for her dreams."
"I have watched Sofia evolve into a passionate, dynamic woman with a sparkling personality and infectious positive energy that touches everything she does from her acting and music projects to her commitment to charitable causes," added Silvia Galfo, Revlon Global Brand President, "She's the embodiment of our Live Boldly spirit."
Carson will begin appearing on behalf of Revlon across all media platforms beginning in Spring 2020.
January 16, 2020 1:39pm ET by Pressparty