Rihanna, one of music's most photographed ladies, took a break from filming her new 'So Kodak' Easyshare digital camera commercial to talk about what it's like to be behind the camera for a change.

The Bajan songtress said, "I travel a lot and I get to see a lot of cool things and cool places and meet a lot of cool people. So, it is really cool to capture those moments. Those are the moments that you want to share with your friends and family."

Rihanna, the only woman in the 'So Kodak' campaign, follows in the footsteps of Drake, Trey Songz and Pitbull who also feature in it. The massive campaign will consist of a series of television spots helmed by music video director Chris Robinson, along with print and online advertising, exclusive events, social media engagement, and consumer promotions. 

The commercial revolves around Rihanna taking photos of catwalk models whilst sitting in the front row of a fashion show with her stylist, hairdresser and her sister.

Speaking of her new venture, the red-headed one revealed, "I am excited to team up with Kodak on this project. I am an avid fan of photography and love taking pictures, so this was a natural fit for me."

Earlier this week, Rihanna styled five lucky winners at London's fashion store, Top Shop, during her UK promotional tour for her album, 'Loud'. 

Watch Rihanna talking about 'So Kodak' and her hair colour whilst on the set of the commercial: