Rihanna has posed nude for a new Nivea ad campaign to commemorate the brand’s 100-year anniversary.

"Over the past 100 years, Nivea has been an iconic skincare brand across the world,” Markus Pinger, a spokesperson, said in a statement. "We are excited to have Rihanna supporting us in our celebration and building a new generation of fans."

The ‘100 Years of Skincare for Life’ campaign officially kicks off in May, as does Rihanna’s ‘Loud’ tour, of which Nivea is now the sponsor.

Watch Rihanna perform at last month’s BRITs here: