Monday, November 19, 2012 11:11am ET by  
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Rihanna to stream secret '777' London show

Bajan beauty Rihanna is set to perform a secret show in London later tonight (November 19) as part of her '777' tour and she has confirmed that the set will be streamed live online.

The concert will be broadcast live via YouTube.com/RihannaLive at 9pm GMT and she partnered with LoveLive, River Island and Jay-Z's Life + Times to offer the free stream to fans.

Richard Cohen, CEO of LoveLive, said in an official statement: "This is a monumental project for LoveLive, encompassing music innovation and digital content for Rihanna - one of the greatest female artists of our time."

"We are thrilled River Island and Roc Nation have chosen us to deliver this activation, trusting our unique artist and channel relationships. With the sheer scale of the stream, we hope to demonstrate that through LoveLive's creation of premium digital content and utilisation of channels such as YouTube, both artist and brand objectives can be achieved."

Meanwhile, Rihanna will turn on the Christmas lights later today at Westfield's Stratford location and she tweeted: "Uk navy! I'm turning on the Christmas tree lights at Westfield Stratford City in London, be there at 4pm!"

 

 

 

Watch the event's promotional video below: