Thursday, November 14, 2013 10:07am ET by  
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Rihanna previews "demented" 'What Now' video

Rihanna has given fans a behind-the-scenes look at her forthcoming new video.

The Bajan beauty is releasing the track 'What Now' as the latest cut from 2012 album 'Unapologetic'.

Its full video will be unveiled on November 15, but she has teased fans with a preview clip that shows the making of the video.

In the clip, Rihanna said that the video is "demented" and "eerie", yet at times "pretty and soft". She revealed:

"It's going to be eerie - kind of creepy. 'What Now' is one of those songs that you could get really boring with the video. It could almost be expected. Everybody is probably expecting a narrative type of video - a love story of some sort. Something really soft and pretty."

The 'Stay' star added: "It is pretty and kind of soft, but it's really a little demented."

'What Now' meanwhile is just the latest in a series of tracks to be taken from Rihanna's 'Unapologetic'.

She has already unleashed the likes of 'Stay', 'Pour It Up' and 'Right Now', as well as the lead single 'Diamonds'.

 

 

 

 

 

Watch Rihanna's making of video below: