Tuesday, January 6, 2015 2:41am ET by  
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Rita Ora says The Voice is more 'entertaining' than X Factor

Rita Ora believes The Voice has better entertainment value than the X Factor.

The show is returning to British screens on Saturday (January 10) on BBC One.

It is historically a rival for ITV's X Factor and new coach Ora told the Radio Times that she thinks The Voice's panel is better than Cowell and co.

She said: "We’re definitely more entertaining as individuals! And the singers are better.

"And to answer bluntly, it’s about music. It’s a good show, a great formula, and there’s no illusions."

Colleague will.i.am added: "Our show is better."

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Watch Rita Ora in action below: