Only one in five British women say they often see women like themselves on screen
However, almost three quarters (73%) of UK women feel that the representation of women has improved over the last ten years
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New research from Sky has revealed attitudes towards the representation of women in film and TV. Only one in five women say they often see women like themselves represented on screen, falling to one in ten for women aged over 65.
The findings highlight the ongoing challenges women face with on-screen representation ahead of the Women in Film and TV Awards on 6 December.
The survey findings suggest that the next generation may still find it hard to break the cycle, with less than half (38%) of women surveyed believing there are positive female role models presented for young girls.
However, thanks to the work of organisations such as Women in Film and TV there are signs of improvement.
Almost three quarters (73%) of women agree that representation has improved over the last ten years.
In the year that Arya Stark defeated the Night King in Game of Thrones, Ulana Khomyuk demanded the truth in Chernobyl and Captain Marvel flew on to the big screen, the characteristics respondents associated most with women on screen were ‘strong’ (37%), ‘powerful’ (26%) and ‘interesting’ (25%).
Other findings include:
Two fifths (41%) of UK women do not think that women of all ethnic backgrounds are represented in film and television, rising to four fifths (77%) among black women
Debbie Klein, Sky’s Group Chief Marketing, Corporate Affairs and People Officer said:
“The best way to inspire the next generation of young women is to give them ground-breaking role models to look up to. One of the reasons we’re delighted to be a long-term sponsor of the Women in Film and TV Awards on 6 December is that they’re already highlighting the best work of these inspiring women.”
Our technology allows customers to watch what they want, when they want, how they want, and as we connect millions of families to content they love, it is our responsibility to do it safely – that’s why we offer services like Sky Broadband Buddy and the Sky Kids app. And our online streaming service, NOW TV, brings viewers all the enjoyment of Sky with the flexibility of a contract-free service.
We also believe that a company of our scale has a responsibility that goes beyond our business, and into the community. Our Sky Ocean Rescue campaign has reached millions across Europe, we’re on track to be free of single-use plastic by 2020, we’re investing £25million over five years in ocean-saving tech and we’re a proud employer – recognised by The Times and Stonewall for our approach to inclusivity.
December 6, 2019 10:35am ET by SKY