First Transfer Deadline Day to be albert certified

From the start of the 2020/21 season all Premier League and EFL matches shown live on Sky Sports will be certified 3-star albert sustainable productions.

Kicking off at Anfield on September 12th, Liverpool v Leeds United will be the first live Premier League broadcast to achieve certification for the highest standards of sustainable production.

The ‘Season of Sustainability’ is further progress on Sky’s ambition to become net zero carbon by 2030, two decades ahead of government legislation. Through the ‘Season of Sustainability’ Sky will talk directly to sports fans, encouraging them to make simple, everyday changes to reduce their carbon footprint as part of our Sky Zero campaign.

“Seeing the albert certification stamped on our new season football productions is proud moment for the Sky Sports team. We’ve been working hard to make our live productions more sustainable and it’s is a big achievement on Sky’s overall ambition to be net zero carbon by 2030.” - Steve Smith Executive Director of Content, Sky Sports

Paul Molnar, Director of Broadcasting, Premier League, said: “We are delighted that Premier League fixtures broadcast live on Sky will achieve the BAFTA albert certification. This is the latest positive step by Sky, the Premier League and our clubs, as we continue to work together to implement new and more environmentally friendly ways of operating. We remain committed to raising awareness of sustainability and this certification is a great way for us to follow on from the positive action delivered through the Sky Ocean Rescue campaign.”

David Baldwin, Chief Executive, EFL, said: “It is impressive to see Sky Sports setting such ambitious targets and leading the way with sustainable sports productions, not only in the action taken to make their broadcast operations from EFL matches more sustainable, but also as they have with their Sky Zero achievements to date.

“I would like to congratulate everyone at Sky Sports for taking a leading role in this area. EFL Clubs have worked to improve sustainability measures in recent years and it important that as a League we work with stakeholders to share best practice, continually improve and a make a collective contribution to this issue.”

The certification is awarded to productions that meet the sustainable credentials of albert, the BAFTA and industry-backed consortium set-up to tackle the environmental impact of broadcasting and inspire audiences to act on a more sustainable future. Sky Sports are committed to reach this level for all future football seasons and across other live sports broadcasts.

As well as all live Sky Premier League, EFL and Carabao Cup matches, Sky Sports News’ celebrated Transfer Deadline Day on October 5th will be a certifiedalbert sustainable production; with the news organisation using its channels to inform audiences on environmental issues, as well as all the latest done deals.