Calls for reprioritising diversity data gathering as productions return to set

Sky today reported further progress on its diversity targets for original productions in the UK.

A new analysis of Sky’s Diamond diversity data confirms that a quarter (25%) of on-screen talent come from a Black, Asian or Minority Ethnic background, above Sky’s target of 20%.

In addition, progress has been made on two targets that have previously proven to be challenging - ethnic diversity among senior production roles and series writers.

In the six months to the end of March this year BAME representation in senior roles in production reached 10% for the first time, achieving Sky’s target.

Sky has long considered increasing BAME representation in senior production roles (Head of department level) as critical in fostering the growth and development of new and diverse talent behind the camera.

Among writers, BAME representation across original drama and comedy reached 17%, a 9-point improvement on Sky’s previous full-year report announced earlier this year.

Sky has collected data from across its original commissions made in the UK as part of Project Diamond. Using the world-first Diamond system, created by the TV industry’s Creative Diversity Network (CDN), broadcasters can now use data to track representation across a wide range of characteristics.

Commenting on the results, Gary Davey, CEO of Sky Studios and Executive sponsor of Sky’s Multiculture Network, said, “We are encouraged by the most recent data but we know we still have a lot of work to do in reaching and maintaining all our inclusion targets.

“As more and more productions return to set, ensuring cast and crew fill out their Diamond data forms is a critical task, alongside daily temperature checking and other safety measures.

“Diamond can only be as effective and useful to the industry as the data it is able to collect. As productions start back up again, I encourage all of us to redouble our efforts on gathering data that will help make long-lasting change for the better.”

In June this year, Sky committed £30m to support the fight against racial injustice and invest more in diversity and inclusion. A number of measures are being implemented to; improve Black, Asian and Minority Ethnic representation at all levels across all of Sky’s territories, make a difference in communities impacted by racism and further enable Sky to use the power of its voice and platform to highlight racial injustice. Sky is also appointing a Chief Diversity & Inclusion Officer and has established a Diversity Action Group, made up of diverse colleagues from across Sky.

ENDS