Sky Mobile reveals summer dating trend as new break-up banger, ‘Time to 65075’ with Lady Leshurr
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I’ve Got a Text!: New research from Sky Mobile reveals that 1 in 4 couples are set to split over the coming months, providing plenty of opportunity to recouple this summer
Time to 65075: Lady Leshurr track launched to inspire the nation to get out of relationships that aren’t working and move onto something better
Thank you, next: More than half (53%) of adults in the UK admit to listening to music to get over an ex with a further 25% having a go-to break-up song
Break-up Bangers: Gloria Gaynor’s, ‘I Will Survive’ and Bill Withers’, ‘Ain’t No Sunshine’ top list of most popular break-up songs
Change is on the horizon as new research from Sky Mobile, voted Uswitch Best Pay Monthly and Best Value Pay Monthly network, has revealed that 1 in 4 couples are set to switch things up by ditching their relationships this summer.
The research comes as Sky Mobile has partnered with British rapper Lady Leshurr to drop the break-up track, ‘Time to 65075’, to motivate the nation to get out of a bad relationship this summer, whether that be a partner or their current mobile provider and move on to something better. To accompany the track, a parody video was created which sees Lady Leshurr paying ode to iconic music videos from the past three decades from Nelly & Kelly’s ‘Dilemma’ to Missy Elliot’s ‘The Rain (Supa Dupa Fly)’.
The supporting parody video sees Lady Leshurr star in scenes from iconic music videos with relationship issues at the heart. The video opens with Leshurr gazing out the window in a scene from Nelly and Kelly’s, ‘Dilemma’, throwing Drake’s impressive shapes from ‘Hotline Bling’, making the memorable ‘Single Ladies’ dance her own and even rocking Missy Elliot’s famous balloon suit from ‘The Rain.’
When it comes to nursing a broken heart, more than half (53%) admit to listening to music to get over an ex, increasing to 72% for those aged 18-24. A quarter (25%) of respondents also have a go-to break up song and will listen to it continuously, on average 16 times, at the height of heartbreak.
Whilst the most popular break-up songs we listen to include Gloria Gaynor’s, ‘I Will Survive’ and Bill Withers’, ‘Ain’t No Sunshine,’ with Etta James’ ‘I’d Rather Go Blind’ topping the list for over half (51%) of 18-24 years olds. However, the majority (78%) of respondents aged 18-24 claim they can no longer listen to a song because it reminds them too much of their ex.
Top 10 Most Popular Songs For Broken Hearts:
Gloria Gayner – I Will Survive (23%)
It’s not just relationships we’re ditching, more than a quarter (27%) of people are also likely to dump their mobile provider in the next 12 months. However, of those who have a mobile phone, more than half (60%) aren’t aware how easy it is to do over text.
To raise awareness of the Text To Switch service, that allows you to switch mobile phone provider, and help make the digits 65075 synonymous with dumping your current provider by the a click of a text, Lady Leshurr has helped create the ultimate break-up rap track.
On the new rap anthem, Lady Leshurr comments, “We’re all in the mood for a City Boyz and Hot Girl Summer, so what better time to ditch your bad relationships. I’m here with Sky Mobile to remind you to dump your network and your ex over text, it’s time to 65075!’”
Paul Sweeney, Managing Director at Sky Mobile says, “Time to 65075 is the break-up anthem we all need this summer to help us dance to a fresh start. Now's the time to try something new, simply text PAC to 65075 to switch and Sky Mobile has got you covered.”
Note to editors:
Research conducted by OnePoll on behalf of Sky Mobile. Total sample size was 2,000 18+ UK respondents who have ever been in a relationship. Survey conducted online between 9th and 12th July 2021.
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July 27, 2021 4:00am ET by SKY