Apple TV+ to launch on Sky Glass and Sky Q, bringing customers unmissable Apple TV+ Originals, like Ted Lasso, The Morning Show, See and Foundation, in one easy place.
NOW members can sign up for and purchase any NOW Membership on Apple devices using Apple in-app purchase.
Customers in the UK will be able to access Sky Go on Apple TV devices in the first half of 2022.
Sky and Apple today announced a new long-term agreement that will see Apple TV+ launch on Sky Glass and Sky Q later this year, while NOW brings integrated billing and in-app purchases across iOS and tvOS.

Customers in the UK, Ireland, Germany, Austria and Italy will now be able to watch all the most talked-about Apple TV+ Originals - including Trying, the multi-Emmy award-winning comedy Ted Lasso, Slow Horses starring academy award winner Gary Oldman, The Essex Serpent with Claire Danes and Tom Hiddleston plus critically acclaimed documentaries The Year Earth Changed and Tiny World – all in one place through Sky. In line with Sky’s other streaming partnerships, Apple TV+ will be seamlessly integrated into the Sky experience to make content easy to discover and enjoy.

Apple TV+ will be available on both Sky Glass and Sky Q in the coming months. Sky customers in the UK will also be able to access Sky Go on Apple TV devices in mid-2022.

NOW users in the UK will be able to both sign up and purchase any NOW Membership via the NOW app on Apple devices. This will allow for a seamless purchasing experience providing access to the latest movies, critically acclaimed shows and biggest live sports including the new season of Sky Atlantic’s epic Succession.

Sky recently announced expanded deals with ITV, Channel 4 and the BBC and Apple TV+ content will now sit alongside content from the UK’s public service broadcasters and other global streaming partners such as Netflix and Disney+, completing Sky’s TV content aggregation strategy.

The deal also follows the reveal of Sky Glass, the streaming TV with Sky inside. Built on over 30 years of understanding what customers love, it is a TV that only Sky could make.

Dana Strong, Group Chief Executive, Sky said:

“With the addition of Apple TV+ our customers can now enjoy phenomenal shows like The Morning Show, Trying and Ted Lasso, together with our own award-winning Sky Originals, and the best content and apps from our partners, all on Sky Glass, the streaming TV from Sky, or Sky Q, our market-leading Sky box.”

This announcement is part of a wider global agreement between Comcast Corporation and Apple, bringing Apple content to millions more customers across Comcast’s global entertainment platforms, and likewise giving Xfinity TV and Sky customers the option to access their pay-TV programming on Apple TV devices.

Apple TV+ offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all your favourite screens. After its launch on November 1, 2019, Apple TV+ became the first all-original streaming service to launch around the world and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut. To date, Apple Original films, documentaries, and series have been honored with 155 wins and 537 awards nominations. Apple TV+ appears exclusively in the Apple TV app, which is available in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com.