Sky, one of Europe’s leading media and entertainment companies, has unveiled a new shop in Birmingham. This will be Sky’s first bricks and mortar shop in the city and its fifteenth shop launch in the UK in two years.

Sky’s retail footprint stretches across the UK and Ireland with shops in some of the UK’s biggest and busiest retail destinations such as Westfield London, St David’s in Cardiff, St James Quarter in Edinburgh, Bluewater in Kent, Arndale in Manchester, Battersea Power Station in London and most recently Castle Lane, Belfast.

Located in the Bullring Shopping Centre, Birmingham, the shop comprises 1165 square feet in total and provides unrivalled space for shoppers to test the full suite of Sky products and experience the home of the future. This includes:

Sky Glass– Sky Glass is the only TV with Sky inside, combining innovative hardware, software and content for the smartest TV experience yet, no dish or box required. Find, watch and play all your favourite content and apps from across Sky, Netflix, BBC iPlayer, ITV Hub, All4, Spotify, Disney+ and more just by using your voice. Its UHD Quantum Dot screen technology and 360° Dolby Atmos® sound system combines with innovative hardware and software to give the smartest TV experience yet, all over W-Fi. No dish, no box, no fuss.

Sky Stream – The new, easy way to get Sky, Sky Stream gives you the best entertainment streamed straight to any TV over Wi-Fi. It’s the most affordable way to get Sky TV and Netflix together, for less than £1 a day. With no dish required, it aggregates the best content from top entertainment, music and fitness apps. Simply plug the device into any TV to enjoy world class film, must-watch TV and thrilling sport, including access to over 150 channels and 100,000 hours of aggregated content.

Sky Q –The best aggregation platform and award-winning satellite service, which has everyone’s favourite channels and apps all in one place, as well as a hard drive for recordings.

Sky Go – Watch Sky anywhere, any time. Comes as standard with all three services, so you can get the great Sky experience on your devices too.

Sky Broadband – Award-winning customer service with speeds up to 900 Mb/s, our fibre broadband technology is perfect for streaming, gaming and downloading in UHD.

Sky Mobile – Providing great value with the UK’s cheapest annual data plan amongst big networks and no-mid contract price rises. That’s a promise.

Customer experience is at the crux of all Sky shops and they have been designed with customers’ needs in mind. The shop brings Sky’s industry leading service to shoppers across the UK and provides space for shoppers to speak with expert advisors.

They are separated into designated themed spaces across an open-plan layout, encouraging easy conversation to understand what is available. The shops also have a dedicated ‘Customer Hub’, complete with seating areas, that will allow existing customers to speak to advisors about their current products.

Matthew Price, Retail Director, Sky said: “The Birmingham Bullring is an iconic location in the city and stood out to us as a key retail hub in the UK. We know getting the best value for money is top of mind for everyone right now and in our shops, our expert advisors are on hand to help customers find the right package at the right price.”