Savvy launches #tbfhm tee

Hip hop artist fuses fashion and music with exclusive t-shirt launch

With just weeks to go until his long awaited new single ‘The Only Way I Know’ drops, hip hop legend Savvy aka Asaviour is giving his die hard fans the chance to get a copy before anyone else - and to look on point while they do.

Known for his inimitable style and swagger, the Huddersfield based rapper, producer and lyricist extraordinaire has launched an exclusive limited edition tee and with every order fans will receive a free copy of the new single - before anybody else gets to hear it. What’s more if you wear the t-shirt to any of Savvy’s up and coming gigs you’ll gain free entry.

The iconic design, which is already whipping up a storm on Instagram, symbolises ‘The Battle for Hearts and Minds’ (#tbfhm) - the title of the rapper’s latest LP.  

The much anticipated release will once again see Savvy team up with his band The Savoir-Faire to fuse neo soul and funk beats, indie riffs and funk electronica with the rapper’s now legendary lyrics and flow.

A renegade on the urban scene thanks to his ability to cross genres and his thought provoking take on modern issues, Savvy has quickly become one of the UK’s most exciting talents.

He is set to embark on a UK tour to promote the new LP with dates set to be announced shortly.

He said: It’s all about blurring the lines and this is the perfect way to connect with my fans through fashion, music and art. We all face a struggle between doing what heart and intuition tells you is right and what brain and logic suggests. It’s light and dark, it’s ying and yang, and it tests us all. We all face the same yet each experience is new. As a creative individual I am inspired by this and the choices we make.

“The Battle for Hearts and Minds” will tackles some of the most taboo topics in the Western World.  This isn’t just a tshirt, it’s the start of a journey. So come on and join me, follow #tbfhm challenge your thoughts and perceptions and see the world through the eyes of others. As a gift to you, each fair trade, organic tshirt comes with an exclusive free download of the first track on my forthcoming album. Peace and blessings”.

To order your t-shirt and get your free copy of The Only Way I Know today visit:


Notes to Editors

Savvy aka Asaviour resides at the forefront of the Hip Hop scene, receiving support from national stations such as Radio 1 & 1xtra, Capitall FM and XFM as well as various internet & overseas shows. As a talented lyricists and producer with a fresh original approach to song making, an untouchable flow and twist on content is what sets Savvy apart from most of his more “traditional” counterparts.
His various works and collaborations with luminaries and up and coming artists such as TEED, DJ Q, Bloc Party, Athlete, Jehst, DJ IQ and many more show Savvy’s signature style and swagger have allowed him to break out of the confines of Hip Hop without having to compromise the quality of his music.

October 17, 2016 4:00am ET by Saving Grace Music  

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