Bruno Major Releases New Album To Let A Good Thing Die

Out Now Via AWAL

"the accomplished songs that comprise 'To Let a Good Thing Die' reflect upon the art of human connection and offer a sense of peace during a fraught moment" — Billboard

Photo credits: Juan Ortiz-Arenas


Shore Fire Media

Bruno Major releases his latest record To Let A Good Thing Die, a beautifully crafted tapestry of stories interwoven with timeless narratives of human relationships, love and heartbreak, and existential musings, out now via AWAL.


Of the release, Bruno reflects; "Since announcing my new album on March 19th I have been overwhelmed by support from my fans and your vocal anticipation for its release. The world we find ourselves in now is a very different one from then, and it would be tone deaf of me not to take a moment to reflect on the tribulations many of us are experiencing.

After genuine soul searching, and confiding in friends, family and colleagues, I have taken the decision to release “To Let A Good Thing Die” today. I do so in solidarity with the Black community, and in deep reverence to Black culture, without which my music would not exist.

You have shown me the power of an artist is in bringing people together, whoever and wherever they may be. I hope that in ‘To Let A Good Thing Die,’ you will find 32 minutes of warmth. I am really, really proud of this album."

Bruno Major is a musician, a storyteller, a romantic to his core. The gloriously woven together To Let A Good Thing Die arrives as a 10-song collection which beautifully encapsulates Major’s devastating way with a wee-hours, big-emotion moment. Album opener “Old Soul” emerges as an ode to post break-up lethargy, whilst “Figment of My Mind” ruminates on a personal experience with the power of the mind and universe. Bruno gives an inspired backwards nod to his songwriting hero Randy Newman in a stripped-back and intimate cover of “She Chose Me”. Then there’s “The Most Beautiful Thing”, a hopeful letter to an unknown future love, which emerged from a special co-writing session with producer and pop luminary FINNEAS. The album is completed by title track “To Let A Good Thing Die,” reflecting back on the ephemeral nature of life and the fleetingness of existence, themes which permeate and encapsulate the record as a whole.

Major’s dedication to sincerity and immediacy in his craft was solidified via his 2017 debut record A Song For Every Moon. Recorded and released independently, the record gained powerful word-of-mouth momentum internationally, amassing over 400 million collective streams to date, with key single ‘Easily’ certified Gold in North America. Major has earned vocal support from the likes of Sam Smith, Billie Eilish, Shawn Mendes, Charlie Puth, Lianne La Havas, Hailey Beiber and Kourtney Kardashian. Over the past 18 months, Bruno has toured extensively, selling over 50,000 headline tickets, making his TV debut on the Late Late Show with James Corden, his festival debut at Bonnaroo Music & Arts Festival, and opening for Sam Smith’s European arena tour.

At its core, To Let A Good Thing Die is for the fans. Bruno has spent time in the lead-up to his record connecting with his audience, and has drawn in over 40 thousand new fans via Instagram since March. In place of his global tour, Bruno ran a series of online live sessions to raise direct funds for WHO'S COVID-19 Solidarity Response Fund, with over 80 thousand people tuning in. He’s also launched a special WhatsApp group to bring together fans directly, which has already amassed over two thousand sign-ups.

To Let A Good Thing Die tracklist:
1.Old Soul
2. The Most Beautiful Thing
3. Nothing
4. Regents Park
5. Old Fashioned
6. She Chose Me
7. Figment of My Mind
8. Tapestry
9. I’ll Sleep When I’m Older
10. To Let A Good Thing Die

Praise for Bruno Major:

"Blissful, soulful, romantic and the perfect cure for any matters of the heart" — Billboard

"effortless yet impactful... godly discography" — Flaunt

“Bruno Major is building momentum with his soulful pop sound... timeless songwriting and intimate lyricism.” — Pigeons and Planes

“The tracks are powerful by themselves, sobering, dusky musings powered largely by scraps of haunting piano and Major’s tremendous vocals.” — Clash

"streaming sensation" — American Songwriter

"one of music’s best at soulfully articulating vast life concepts as well as the emotional spectrum" — TMRW

June 11, 2020 11:20am ET by Shore Fire Media  

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