Shawn Johnson East Launches Lingerie Collection In Partnership With Mentionables
The East Family: Shawn Johnson & Andrew East
The Five-piece Set Embraces Self-Love and Body Acceptance
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Shore Fire Media
Entrepreneur, Olympian and creator Shawn Johnson East’s new lingerie collection, in partnership with Mentionables, is available everywhere today.
Created for women of all shapes and sizes, the five-piece bridal collection consists of a bra and panty set, robe, teddy, and babydoll. It features airy eyelash lace, stretch satin and mesh -- all in Robin Egg Blue (East’s favorite color). The pieces are thoughtfully designed for maximum adjustability and feature fully functional bows and fit-friendly materials.
“We're so excited to share our first-ever collaboration collection that we've been working on for quite some time!,” shares Emily Kelly, Owner and Founder of Mentionables. “This collection was inspired by and thoughtfully designed with superstar mom, Shawn Johnson East - one of our biggest fans. Shawn has inspired us and so many others by never taking life too seriously and sharing her journey from marriage to motherhood on social media. We really couldn’t have chosen a better fit for our brand! This collection is an ode to her fun-loving marriage to Andrew, giving brides of all shapes and sizes beautiful lingerie for their wedding night and beyond.”
"I'm really proud of this line I got to design with Mentionables, which is really just about celebrating women,” says Shawn. “My goal in designing this was to empower women to feel comfortable in their own skin. No woman should ever fit a cookie cutter mold - this collection offers styles and sizes to fit all different body styles."
The Shawn Johnson East x Mentionables collection is available now online at shopmentionables.com, and prices range from $24 -- $65 per item. In celebration of the launch, East will host a virtual event with Mentionables on June 25th at 3pm EST.
Mentionables launched in March 2017 after our Founder, Emily Kelly, decided there must be a better way to shop for beautiful lacy things. Mentionables aims to provide not only gorgeous lingerie, but also to create a new shopping experience that leaves women feeling inspired, beautiful, and empowered. By providing lovely underthings in a model-free space, we’ve made lingerie shopping ‘Mentionable’ in the best way possible. It’s easier than ever for you to shop online for your lovely little lacy things without any guilt or body shame.
Source Shore Fire Media
June 26, 2020 4:05pm ET by Shore Fire Media