Shawn Johnson East & Andrew East Introduce Teddy & Bear, Shawn Johnson East & Andrew East
A Children’s Brand Designed with Magical Moments in Mind
The East Family launches sock puppets that love your hands just as much as your feet
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NEWS PROVIDED BY
Shore Fire Media
Entrepreneurs, elite athletes and proud parents Shawn Johnson East and Andrew East announce the launch of Teddy & Bear, a children’s brand determined to spread adventure, spontaneity, and fun. The East Family launches their brand with a line of supima cotton socks that can be worn as children's socks or hand puppets - an invitation to play for all involved.
“Teddy & Bear socks are an extension of the magic we’ve experienced in becoming parents,” said Shawn. “We wanted to create a brand that captures the world you’re swept into when playing with your child.” “For Drew, they’re not just socks; they’re friends,” added Andrew. “We can’t wait to share how we’re making seemingly small moments silly and fun every day.”
Following the first-year success of The East Family’s coffee subscription service, Uniqorn Coffee, the proud parents wanted to create a brand with their daughter Drew in mind. Inspired by their quest to make the most of every moment with Drew, Shawn and Andrew started Teddy & Bear to encourage their little girl -- and all children -- to dream and to lean into their imaginations. The brand invites parents to keep adventure alive in the home and most importantly, to cherish those silly moments with your family!
Teddy & Bear is also passionate about high-quality craftsmanship. Each sock is made entirely in North Carolina, where the textile industry is family-run and values premium quality. Each set is knitted with the comfiest, coziest supima cotton around and dyed with hand-selected pantones unique to the brand.
Those looking for an adventure are invited to jump feet-first and place an order ahead of the holiday season. Prices start at $36 and there are four sizes available, ranging from 0 – 6 years old. To place an order and learn more about the adorable sock crew, visit teddyandbear.com today.
Each box of Teddy & Bear socks includes eight new friends to invite into your home:
Teddy the Tiger is the fastest, strongest critter of the bunch.
About The East Family:
After retiring from gymnastics in 2012, Olympic gold medalist Shawn Johnson East has continued her success story with a New York Times best-selling book, a career in broadcast, a mirror ball trophy after winning Dancing With The Stars, and has launched several businesses alongside her husband, former NFL player Andrew East. As proud parents to their one-year-old daughter Drew, the East Family has documented their life with fans on their shared YouTube channel which has more than 100 million views and a podcast which has climbed to No. 2 on the overall charts. They have a collective 8.5 million followers on their social media platforms.
Source Shore Fire Media
November 19, 2020 9:00am ET by Shore Fire Media