Publicist to handle Pop Culture Digital Content Creators


Shore Fire Media


Shore Fire Media is looking for a sharp and ambitious publicist to join our team. The position is to work with a Director of Publicity and has a primary focus on representing digital talent: pop culture digital personalities, social media personalities, and content creators. Candidates must have at least two years experience and a demonstrated successful track record of representing pop culture digital content curators. (*please note that we are not currently looking for professionals with music pr experience for this position)

We’re looking for someone with an in-depth knowledge of pop culture, YouTube, TikTok, Triller, the music industry, and media worlds. We are seeking someone with the ability to handle a multi-faceted client roster that will primarily focus on: content curators and digital stars, but may also include corporate business and technology accounts, pop culture figures, authors, podcasts, comedians, non-profits, and musicians.

Shore Fire is a thriving 25+ person company with offices in Brooklyn, Nashville, and Los Angeles. We represent artists, culture makers, and business executives at the top of their fields. Shore Fire has represented recipients of Pulitzer Prizes, Academy Awards, Kennedy Center Honors, Emmy Awards, Tony Awards, Golden Globe Awards, the Library of Congress Gershwin Prize for Popular Song, WEBBY Awards, Streamy Awards, and more. Our artists consistently top bestseller lists and receive major awards, including more than 100 GRAMMY wins.

Our company culture is focused on learning by doing and we have a strong history of promoting staff from within. Multiple current staff began at Shore Fire as interns or entry-level employees.

In addition to a generous benefits package which includes medical, dental, vision, life, long-term disability insurance, vacation and sick time, 401k plan with company contribution, we offer paid time off for volunteer work and community service, fitness reimbursements, spirited versions of Happy Birthday, competitive games of hangman, regular staff outings that we like to call Fun Factors (Let’s Go Mets!), and more.

•minimum two years of previous full-time PR experience
•Bachelor’s degree
•Positive, can-do attitude
•Strong time management skills
•Detail-oriented, highly organized, and able to coordinate multiple work streams under tight-deadline pressure (attention to detail is crucial, even for mundane tasks)
•Ability to juggle multiple projects in a fast-paced setting
•Strong writing and communication skills
•Strong passion for social media and the culture on online platforms
•Strong relationships in the digital / creator communities
•Ability to understand and anticipate industry trends that will inform day-to-day functions
•Ability to take initiative and problem solve
•Tenacity and love a good challenge
•Working knowledge of theatre, comedy, sports, technology, and business is a plus
•Prior knowledge of how the print, television, and online news media work and how to generate press
•Candidate will ultimately be based in LA, NYC, or Nashville

•Lead or help lead campaign.
•Pitch interviews and stories for clients.
•Work closely with our publicity teams to help us shape and build out engaging angles, narratives, and opportunities around our clients. Note: the majority of your roster will be non-music clients.
•Participate in campaign brainstorms and strategy sessions.
•Draft press notes, press releases, pitch letters, media alerts, talking points, boilerplates, etc.
•Various administrative tasks for your accounts

Please include resume, a cover letter that demonstrates your work representing pop culture digital content curators with specific examples, 2 -3 writing samples (links to published materials, such as articles, blog posts, marketing copy, etc) to Salary based on experience. This position is full-time and includes benefits.

Shore Fire is an equal opportunity workplace and committed to offering equal employment opportunities regardless of race, ancestry, national origin, gender identity, sexual orientation, age, religion, or disability.

December 14, 2020 1:35pm ET by Shore Fire Media  

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