Premier Music Group Leads Music Supervision For Four Super Bowl SpotsIncluding Mcdonalds, T-Mobile And Frito-LaySuper Bowl Success Follows A String Of Company-Wide Wins As Randall Poster’s Music Supervision Work Wins Sundance 2021 Grand Jury Prize And 5 Golden Globes NominationsOFFICIAL PRESS RELEASENEWS PROVIDED BY Shore Fire Media NEW YORK, NY - Premier Music Group - the leading music strategy and supervision firm founded by CEO Josh Deutsch - celebrates a busy week of significant work and major wins, including four Super Bowl spots, five Golden Globes nominations, and major recognition at Sundance 2021 for Creative Director Randall Poster’s supervision of the Grand Jury Prize-winning ‘Summer of Soul (…Or, When the Revolution Could Not Be Televised).’ Premier Music Group led music supervision on ads for McDonald’s (which featured an epic ‘Carpool Karaoke’-style singalong medley), T-Mobile (two spots Anthony Anderson, Adam Levine, Gwen Stefani, and Blake Shelton), and Frito-Lay (which played on ‘Twas The Night Before Christmas). Premier Music Group’s massive Super Bowl showing follows an exciting week for the company, which saw celebrated music supervisor Randall Poster recognized for his exceptional work across film and television. Poster supervised the Questlove directorial debut ‘Summer of Soul (…Or, When the Revolution Could Not Be Televised),’ which won the Grand Jury Prize at Sundance 2021 following critical acclaim from the New York Times, the LA Times, Variety, The Hollywood Reporter, and The Guardian. Poster’s supervision also made waves during the announcement of last week’s Golden Globe Awards nominees, which included two nominations for ‘The Queen’s Gambit’ (Best Television Motion Picture and Best Actress - Television Motion Picture for Anya Taylor-Joy) and three nominations for ‘One Night In Miami…’ (Best Supporting Actor - Motion Picture for Leslie Odom Jr., Best Director Motion Picture for Regina King, and Best Song Motion Picture for “Speak Now” sung by Leslie Odom Jr.), both of which were music supervised by Poster. Premier Music Group’s accomplishments across the Super Bowl, the Golden Globe Awards, and Sundance Film Festival underscore the wide scope of the company’s work, and cements its reputation for excellence across music and visual media. WATCH PREMIER MUSIC GROUP’S SUPER BOWL ADS: T-MOBILE - “MISUNDERSTANDINGS” - PANAY FILMS T-MOBILE - “ANDERSON BOWL” - PANAY FILMS FRITO-LAY - “TWAS THE NIGHT BEFORE THE SUPER BOWL” - FRITO-LAY NORTH AMERICA AboutABOUT PREMIER MUSIC GROUP Founded in 2017 by music entrepreneur Josh Deutsch, Premier Music Group is an award-winning music strategy and supervision company that uses music to transform film, television, advertising, and podcasts. The company facilitates music discovery through brand and content partnerships, while creating impactful creative opportunities for clients and the artist community. Premier Music Group expanded its footprint in the field of music supervision when they acquired supervision firm Wool & Tusk in 2019 and Randall Poster’s Search Party Music in 2020. Poster - one of the most highly sought-after music supervisors known for his work with Wes Anderson, Martin Scorsese, and more - now serves as Premier’s Creative Director. Notable projects across Premier Music Group include ‘Tiger King,’ ‘The Queen’s Gambit,’ and The Michelle Obama Podcast, with recent clients including McCann, R/GA, Wunderman-Thompson, Tiffany & Co., Calvin Klein, Warby Parker, Samsung, Sephora, Lifewater, and Stella Artois.
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February 9, 2021 10:30am ET by Shore Fire Media |
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