James Arthur premieres new video for "You Deserve Better"
"You Deserve Better" is James Arthur's latest hit single, featuring a soulful groove, funk guitars and James's trademark stunning vocals and harmonies. The track, written by James with superstar songwriters Camille Purcell and TMS, sees James tell a love they are better off without him.
James's previous single "Naked" was a smash hit late last year. It has been streamed an amazing 100 million times worldwide. The video for the song features model/actress Cressida Bonas and has to date had over 85 million views.
The last two years have been remarkable for James. Since being released in September 2016, comeback single "Say You Won’t Let Go" has sold more than 9.6 million copies worldwide and secured nearly 2 billion combined streams. The single spent three weeks at No. 1 in the UK and went to No. 1 on US radio. In addition, James’ album "Back From The Edge", released in October 2016, went straight to No. 1 in the UK charts and has gone multi platinum worldwide. James was also nominated for two BRIT Awards and an American Music Award for 'Best New Artist'.
2017 also saw both a 42-date arena tour with OneRepublic across the USA and a sold out 11-date UK arena tour. Since then James has continued to work on his new album with leading lights such as Ryan Tedder, Justin Tranter, and Max Martin.
July 12, 2018 11:18am by Pressparty