RAYE Releases The Stunning Video To 'Love Of Your Life'

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"'Love Of Your Life' proves that RAYE is one of the UK's best songwriters. The radio-friendly pop banger is one that gets stuck in your head and deserves to be a big moment for her." - EUPHORIA MAGAZINE

RAYE today drops the video for her highly acclaimed new single 'Love Of Your Life'.

The striking clip was directed by Saorla Houston, a director and producer for Dazed.

Watch BELOW

Saorla Houston says: "With the video I wanted to simulate the magic and suspense of potential new love by creating a series of dream like scenes which reflected the hopeful tone of the music. The video features stylised sets, dreamy lighting design, and a choreographed dance routine, placing RAYE's glittering performance and personality centre stage."

Fresh from dominating airwaves all year with hits such as 'Secrets', ‘Tequila’ and ‘Natalie Don’t’, RAYE returned last week with ‘Love Of Your Life’.

Written by RAYE herself with Anton Göransson and Isabella Sjostrand, ‘Love Of Your Life’ is a disco tinged, emotive pop banger that is instantly recognisable as a RAYE smash.

The song is taken from the upcoming nine track music project ‘Euphoric Sad Songs’.

RAYE says: "This is the final stage of my project 'Euphoric Sad Songs'. It feels big and uplifting and I love how free and honest I am with the lyrics. I hope everyone enjoys this slice of me."

2020 has seen more huge success for RAYE. Her song 'Secrets' with DJ Regard reached Top 10 in the Official UK Singles Chart and has had over 160 million streams on Spotify so far. 'Tequila' with Jax Jones and Martin Solveig has been certified Silver in the UK and has had over 60 million streams worldwide. ‘Natalie Don’t’ was playlisted at both Capital FM and BBC Radio 2, with BBC News hailing it a "funky modern successor to Parton's classic Jolene".

RAYE herself has amassed over 1 billion streams of her music and has a double Platinum, Gold and two Silver singles under her belt. She has written songs for artists such as John Legend, Major Lazer, Charli XCX, Little Mix, Hailee Steinfeld, Quavo, Normani, Ellie Goulding, Jax Jones, Khalid, 6LACK and Jessie Reyez, and worked with the world’s biggest songwriters and producers including David Guetta, Diplo, Bloodpop, Andrew Watt, Jin Jin, Kamille, Julia Michaels, Fraser T Smith, Fred Ball and Justin Trantor. She also co-wrote Beyonce's single 'Bigger', the opening track from the new Lion King inspired album. Her compositions have amassed over 2.25 billion streams on Spotify alone. The most tipped artist of the 2017 Tips, including No.3 in the BBC Sound of 2017, RAYE received a BRIT Award nomination for 'Best Single' with Jax Jones in 2018. This was followed by a Top 15 charting single, the Gold certified 'Decline', a record that stayed on the Radio 1 A List for a massive 8 weeks. In the last year she has collaborated on hits with both David Guetta (Stay, 87 million Spotify streams) and Young Adz (All Of My Love).

A face of fashion retailers Flannels and Converse, RAYE has also performed sold out shows at KOKO, Village Underground and Heaven, and last year supported Khalid on his UK and Europe tour. She has previously supported both Rita Ora and Halsey.

November 12, 2020 3:01pm ET by Simon Jones PR  

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