James Arthur Joins The Mafia In Brilliant New Video


Simon Jones PR

James Arthur today premieres his best music video to date for his new single 'September'.

Filmed in LA and directed by Bryan Schlam, the video is a big departure for James, and sees him going out with the daughter of a mafia family and the trials of being introduced to them.

The clip sees James help to bury a murdered body (and being sick in the process), being threatened by the family and forced to attack a man they have tied up. He also witnesses the family attacking a waiter and their attempts to indoctrinate him into their family game nights.


‘September’ is an emotional acoustic-meets-trap mid-tempo ballad written by James with Wayne Hector and produced by Red Triangle.

James says: “Basically the song is about being a massive fuck-up, but being with the perfect human being who sticks with you. It’s about the undeniable love you have for that person and wanting to start a family with them.”

James recently announces his 4th album ‘It’ll All Make Sense In The End'' will be released on October 8th.

“With this album from day one there was a sound that I wanted to go for. Even early on it sounded like a real album, a proper body of work. This is the first time I’ve made an album all in one place and you can hear this in the music. There’s something really comfortable about working in your own home with less people – I was able to be more vulnerable than ever."

July 6, 2021 11:45am ET by Simon Jones PR  

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