The UK's leading independent festival & conference for new music returns to April 30 - May 2, 2021


Sound City

As a result of the Covid-19 pandemic, Sound City Korea 2020 will be broadcast globally, for free via the Guest House video platform and Facebook Live on November 27.

Sound City Korea is a pioneering programme for musicians and industry professionals based in England with a view to creating opportunities in South Korea.

South Korea is a rapidly emerging and increasingly important international market with an annual spend of $53m on music and digital content. The territory is widely seen as a gateway to the wider Asian market.

Sound City is grateful for support from Arts Council England and CAPLL Ltd. to run the programme. In its first five years, it has supported 100 musicians and industry professionals to attend two leading Korean festivals: Zandari Festal and MUCON.

This year is the 6th edition of the event. It will run from 9:30 (GMT) and 18:30 (KST) on Guest House ( and the Sound City Facebook page (

Sound City is also working with FOCUS Wales this year - the annual showcase festival that has also had its own showcase of Welsh artists at Zandari Festa over the past five years and with The BPI and the UK’s Department of International Trade.

Speakers confirmed for the conference element of Sound City Korea include Cecilia Yi (Zandari Festa), Emma Daman Thomas (ISLET), Phil Patterson (DIT), Marty Ro (Sound Republica), Jake Lee (Leeway), Andy Jones (Focus Wales), Say Sue Me (artist), Becky Ayres (Sound City), Simon Raymonde (Bella Union), Louisa Roache (She Drew The Gun), Love Ssega (artist) and Adam Ryan (The Great Escape).

Panel sessions and topics for discussion include overviews of the South Korean and UK markets, plus how to tour and get your music heard in both territories. The full timetable will be revealed on November 17.

In addition to the daytime masterclasses, Sound City will be featuring a Zandari Festa showcase of artists in the evening. An annual highlight, it will also be available via Guest House for free for the first time.

The main aim of Sound City Korea is to secure impactful international deals for artists and their management via a series of networking events at Zandari conference.

The initiative has a consistent track record of catalysing deals for UK artists and businesses in the Korean and wider Asian market.

Last year, The Sherlocks played a show for Seoul Music Festival - which was broadcast on MTV in Korea - and The Tea Street Band embarked on a four-date Korean tour, both as a result of their successful showings at Sound City Korea.

Sound City MD Becky Ayres said: “Over the past five years, we have taken over 100 artists to perform at Zandari Festa in South Korea. Although we can’t go over in person this year, we’re delighted to host a series of masterclasses on how artists and industry can export their music to South Korea and for Korean industry and artists to export to the UK. We’re thrilled to be able to work with our long-term partners Zandari Festa, as well as FOCUS Wales, BPI and DIT to highlight the opportunities that exist for UK artists and industry to collaborate with their counterparts in the world’s fastest growing market for music.”

Founder and Music Programmer at FOCUS Wales Andy Jones said: “Our annual exchange of artists creates a strong cultural bond between our music communities and our events. With the situation being what it is in 2020, we're so pleased that we've been able to adapt and find a new way of working together with our partners to continue this important relationship.”

Zandari Festa’s Cecilia Yi said: “It has been an excellent journey collaborating internationally with both Sound City and FOCUS Wales to showcase an array of talent from the UK in Seoul at Zandari Festa. Adapting to the challenges of 2020, we are pleased we can continue this partnership digitally and discuss the opportunities that we can all offer to both UK and Korean artists.”

Source Sound City

November 12, 2020 7:00am ET by Pressparty  

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