Today, Spotify for Artists is sharing some exciting updates to its popular Canvas feature (the 3-to-8-second looping visual that artists can upload to their tracks’ Now Playing View):

1. We’ve created a new ‘Canvas’ designer marketplace on SoundBetter - giving artists access to talented visual artists to help them create moving artwork for their Spotify tracks.

2. We are also incrementally rolling out Canvas access to more artists around the world

With this new offering, SoundBetter - the music production marketplace for artists, producers, and musicians to connect on specific projects - is helping artists navigate the design process by giving them access to a curated marketplace of Canvas designers.

These visual artists who are armed with creative insights into how Canvases perform best on Spotify, and can meet a range of budgets. Since Canvas is a unique format to Spotify, we want to make it as easy as possible for artists to find visual artists to help them create eye-catching visuals. After selecting a designer, artists share details on the sonics of their track and their creative vision, which the designer then takes into account to create a custom Canvas tailored to meet their needs.

Participating designers in the curated SoundBetter marketplace include Helen Ratner (FKA Twigs, Steve Aoki, Kanye West), Ian Eager (Lil Tecca, Pop Smoke, Lil Wayne), and WEWRKWKNDS (Zedd, Katy Perry, Billie Eillish), and many more experienced Canvas designers who already have a track record of success on Spotify.

Expanding upon our beta launch last October, we’re excited to make Canvas available to more creators through Spotify for Artists. Canvas has grown to become a favourite amongst both fans and artists looking to express themselves in creative ways. The unique moving album art format has become a powerful branding tool for artists, setting a new industry standard for creative expression.

Artists of all shapes and sizes have been using the Canvas feature to tease new projects and engage fans with contests and scavenger hunts. Beck, for example, teamed up with NASA (yes, that NASA) for his latest album, Hyperspace, and adorned his Canvases with visuals recorded on the space station. Shawn Mendes teased the tracklist to his forthcoming album by dropping song title hints via Canvas last week. And Billie Eilish recently refreshed her Canvases once a day for seven days, teasing previews of her new live show prior to it debuting on her livestream, The Billie Eilish Experience.

We’re excited to share some new data points surrounding Canvas and fan engagement. When songs have a Canvas, listeners are…

• 145% more likely to share the track
• 5% more likely to keep streaming
• 20% more likely to add the song to their personal playlists
• 9% more likely to visit an artists’ profile page

You can learn more on our Spotify for Artists blog post here https://artists.spotify.com/blog, and access visual assets for your coverage here https://bit.ly/3lOV0Ni