Micah Parsons Named President of B/R Gridiron as Part of New Multi-Year Extension with B/R

Parsons to Add New Title of President of the #1 Digital Sports Publisher in the NFL, Along with His Continued Show with The Edge



NFL powerhouse and Dallas Cowboys defensive star Micah Parsons has reached a multi-year extension with Bleacher Report that will include his imprint on a variety of projects that span sports and entertainment. With this new deal, Parsons will add the title of President of B/R Gridiron, the #1 digital sports publisher on NFL Sundays, and continue to host his popular show The Edge with Micah Parsons, launching its second season in August during the NFL preseason. Parsons initially partnered with Bleacher Report in 2023 to launch The Edge.

As the first, current pro athlete to hold a leadership title at a sports media company, Parsons will collaborate with B/R Gridiron leadership to develop the content strategy for the portfolio, launch new shows, original content and design merchandise for its 2.5 million cross-platform followers. In addition to his role of leading Gridiron, Parsons will continue captivating followers and breaking news with the second season of The Edge during this year’s highly anticipated NFL season. Watch Season 1 of The Edge here.

“Working with Bleacher Report on The Edge has given me the desire to want to share my view of the game even more,” said Micah Parsons, President of B/R Gridiron. “Being able to create something dynamic for fans alongside a content team like B/R Gridiron, is a chance for me to flex different muscles than the ones I’m using each week on the field, plus it will just be fun.”

Parsons, as a 3x Pro Bowler, 2x All-Pro and current defensive superstar for the Dallas Cowboys is one of the most knowledgeable and opinionated voices in the league, and he will be an integral part of B/R’s NFL portfolio. Serving as an analyst of the popular B/R Gridiron Draft Night Show, Parsons always provides a bold and insightful perspective on what he sees on the field and in the league. This year’s live NFL Draft Night show, saw a 27% increase in viewing time spent, the highest for any live stream on the B/R App.

“As a dominant voice on and off the field, Micah is well positioned to lead B/R Gridiron,” said Tyler Price, Head of Content, Bleacher Report. We are excited to deepen his engagement with the B/R team and help grow his platform off the field in a different and unique way.”

B/R Gridiron’s fresh approach to covering football is getting under the helmet of the sports’ top athletes that regularly get the attention and interaction from some of the biggest names in the league including Patrick Mahomes, Travis Kelce, Stefon Diggs, George Kittle, DeAndre Hopkins and Jamal Adams who follow and frequently interact with B/R Gridiron content across social. This has fueled over 850M cross-platform social video views and 300M cross-platform social engagements over the last two years.


About Bleacher Report

Bleacher Report is a leading sports media brand reaching more than 175 million hyper-connected young sports fans each month through distribution of premium content. It is the #1 sports brand driving engagement and video views across all social platforms and the Bleacher Report app, while fueling offline engagement through unparalleled experiences that blend sports with culture. Bleacher Report has a portfolio of brands that includes House of Highlights, B/R Football, B/R Gridiron, B/R Open Ice, B/R Walk-Off, HighlightHER, B/R Kicks, B/R Betting and B/R Gaming, delivering customized content that caters to the unique passions of its fans across its owned and operated channels and world-leading social platforms. Bleacher Report is a division of TNT Sports, which has a leading portfolio of premium sports rights including the NBA, MLB, NCAA, NHL, U.S. Soccer, and NASCAR (coming in 2025). Find Bleacher Report on the industry-leading Bleacher Report app, BleacherReport.com and on Instagram @BleacherReport.

Source TNT

May 14, 2024 2:53pm ET by Pressparty  

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