Latest BRIT Awards 2021 Announcement
Tuesday May 11 at the The O2 Arena
OFFICIAL PRESS RELEASE
NEWS PROVIDED BY
The BRIT Awards
Following last summer's announcement that The BRITs would move from their regular February slot to the later date of May 11 - today the UK's biggest music awards show announces their new team leading the BRITs Committee and details for the coveted Rising Star Award.
Building on the success of recent awards shows, the 41st show is taking a fresh approach with some striking innovations that will enable the BRITs brand to continue growing and reach a wider audience. This year the BRITs Committee, which is made up of representatives of major and independent record labels, will lead in a collaborative fashion with more of a community feel, with Universal Music UK's Rebecca Allen (President, EMI Records) and Selina Webb (Executive Vice President of Universal Music UK) at the helm.
The team also includes some of the best UK creative talent including BRITs TV executive producer Sally Wood. Creative direction and design on this year's show will be led by two of Britain's most in-demand visual artists, Es Devlin OBE and Yinka Ilori MBE. Es and Yinka will also co-design the BRITs trophy this year, adding their interpretation to those of previous years' trophy designers including Tracey Emin, Zaha Hadid, and David Adjaye.
Speaking about the new 2021 team Rebecca Allen and Selina Webb said:
"However the world is looking come May, our ambition is not for a "normal" BRITs but a show which truly reflects the spirit of the past year. Working alongside the 2021 BRITS Committee, we have an exceptional creative team with Sally, Es and Yinka to deliver the best and most exciting show possible - a BRITs about collaboration, culture and community as well as a celebration of some of the brilliant music which is helping us all through."
Following on from an incredible show in 2020 that saw artists take over creative control for the evening, providing more music than ever before on the night itself, the new team have been spending time working on new ideas to evolve The BRITs in these unique times as well as further into the new decade. With a standing commitment to refreshing the Voting Academy annually to ensure the most relevant and diverse experts deciding upon the shortlists, this year will also see the categories shaken up to reflect an industry that is even more inclusive.
Further 2021 campaign details and award categories will be announced shortly with each element of the show under review. This year The BRIT Awards with Mastercard will also be looking at ways to champion the incredible work of those in the wider community who have gone above and beyond to help others over the last twelve months.
The overall voting eligibility window runs from Friday 13th December 2019-Thursday 11th March 2021.
Details of the prestigious 2021 BRIT Rising Star Award announced
2020 saw the debut BRIT Rising Star Award presented, formerly Critics' Choice Award. This Award has launched some of the world's most successful artists over the last decade helping to sell millions of albums along the way. The Rising Star Award is chosen by a specially selected panel of music editors, critics, heads of music at radio and TV stations, tastemakers, songwriters, producers and live bookers – those who regularly work with new rising talent.
Voting for this award will take place between 24th February and 5th March. Given the change in the BRIT campaign timing this year the eligibility period for artists runs from 1 January 2020 to 28th February 2021. Artists will only be eligible if, as of 28th February 2021, they have not yet achieved a Top 20 placing in the Official Albums Chart, or more than one Top 20 placing in the Official Singles Chart.
Source The BRIT Awards
February 15, 2021 9:10am ET by Pressparty