The ID&T Group, part of Superstruct Entertainment, acquires shareholding in Apenkooi
Collective event portfolio includes DGTL, Awakenings, Mysteryland, Parookaville, Sziget, Sónar, elrow and more
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Dutch music event promoter ID&T, part of live entertainment platform Superstruct Entertainment has signed a partnership agreement with Apenkooi Group. The strategic partnership will help Apenkooi accelerate its growth trajectory.
The Apenkooi journey started in 2004 with a local party in the Utrecht-based "Club Monza”. Two decades later, Apenkooi has grown into one of the leading electronic music promoters in The Netherlands, and today its portfolio of events includes acclaimed brands such as DGTL, STRAF_WERK, Pleinvrees, Amsterdam Open Air and The Gardens of Babylon; Apenkooi also organizes festivals internationally and promotes the elrow events in The Netherlands. In addition to continuing to run its flagship events, the partnership with Superstruct and ID&T will unlock new opportunities for the group in the areas of brand partnerships activation and events sustainability, building on the success of DGTL – the world’s most sustainable dance festival.
“We are delighted to partner with Superstruct and ID&T. Joining a global platform of industry-leading, like-minded entrepreneurs will take Apenkooi to the next level and enable our company to seize the numerous growth opportunities within electronic music events brand partnerships and sustainability,” says Jasper Goossen CEO and co-founder of Apenkooi.
“We are very happy and proud to welcome so many talented and passionate people to our family. Not only does Apenkooi have an amazing portfolio with brands such as DGTL, STRAF_WERK and Pleinvrees, we also have been partners already in several festivals such as Amsterdam Open Air, Valhalla and By the Creek for many years. In addition to the many popular festivals, their in-house brand partnership agency will also become part of the group. For the ID&T brand partnership team this is a very important step to further expand the partnership portfolio with commercial and qualitative propositions,” says Ritty van Straalen, CEO of the ID&T Group.
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Source The Mother Lode
July 6, 2022 10:00am ET by The Mother Lode