Singer-songwriter Dan Olsen partners with Fusion 3D for live interactive hologram debut
Dan Olsen premiered new track Standing Ovation as live interactive hologram
Ground-breaking technology created by the company behind Tupac and other celebrity holograms
Enables holographic live interaction with audiences and other on stage musicians from remote or home location
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The Outside Organisation
Thursday, 15th October, rising singer-songwriter Dan Olsen launched ground-breaking interactive holographic technology with a performance of his track Standing Ovation at London’s 8 Northumberland Avenue. Appearing as a live hologram, Dan performed accompanied by a musician, who was live on stage, to an audience of media and industry, interacting with the crowd as if he were there in the room. Created by Musion 3D, the revolutionary holographic technology company, the launch will enable performers to reach audiences globally without having to leave their homes or local area of work.
In dazzlingly realistic detail, Dan Olsen performed three songs, Standing Ovation, Stronger As One and It Was Only Yesterday on the stage at 8 Northumberland despite being miles away at a London recording studio, and was able to react and interact with the socially distanced crowd as if he was there in person. Hailing from the Faroe Islands, London based Dan has amassed over a million plays on Spotify, toured all over the world, including in the US, China and Russia, and co-written with songwriters including Linda Perry, Pam Sheyne, and Sonique. He was first filmed by Musion 3D as a hologram 5 years ago, with early footage demonstrating just how much Musion’s technology has since developed.
Commenting on the premiere, Dan Olsen said: “It is amazing being able to deliver an authentic musical experience without actually being physically present, reaching out and speaking with fans as if I am really there. It's pretty mind blowing. Now the technology has developed to this interactive level, the possibilities are endless. I could be in my living room interacting in real time with fans in Australia, or anywhere in the world! It gives musicians the opportunity of playing live for their fans again, despite Covid, and, going forwards, offers carbon neutral touring. I think this is one of the best things that has happened for live music, ever!”
At a time when artists are unable to reach large crowds in an intimate way, Musion’s Fanshare® technology could be a potential lifeline for some musicians and performers who now have the opportunity to look eye to eye with their fans once again. Not only does this mean artists can perform safely but also offers incredible opportunities for innovation, from virtual meet-and-greets to ecofriendly one-night tours with the ability to hold simultaneous performances across multiple locations.
This premiere is the latest in a long list of reality-bending shows powered by Musion’s technology. In 2012, the company stunned crowds as the deceased rapper Tupac appeared alongside Snoop Dogg and Dr. Dre at Coachella. Musion has also developed the 3D holographic technology for performances by dozens of living artists including Madonna, The Black Eyed Peas and, more recently, Rhianna.
“Being able to demonstrate our hologram technology with Dan is really important for illustrating the exciting and essential opportunities Musion3D Fanshare® can create, not only as COVID hampers the live sector but beyond as well”, added Musion’s Director Ian O’Connell. “As Dan has showcased, Fanshare® has the potential to transform how we think about live entertainment and touring, enabling artists to reach their fans all around the world in an interactive, carbon neutral and meaningful way.”
Q&A / Notes for one-sheet
How does Musion’s Fanshare® holographic technology work?
At location B, Musion deploys its Eyeliner display. The hologram is created by using high-pitch LED screens or projection to provide the viewer’s eyes with other visual cues – reflection, light, shadow, movement, and contrast – that fool the brain into thinking it is seeing a 3D image. The image is reflected onto a patented ultra-clear foil screen tensioned across the stage at a 45-degree angle. The foil is not visible to the audience allowing live humans to perform alongside holograms on stage in a natural manner.
How does this differ to previous hologram performances such as Tupac?
Can artists perform in multiple places at once?
How did the idea come about?
About Dan Olsen
In London Dan teamed up with producer Steven A Williams (Leonard Cohen, Van Morrison) and following a couple of months of performing in London secured management who shared his vision. Dan later teamed up with producer Tommy Harden (Taylor Swift, Uncle Kracker) and collaborated with John Mayer's bassist David Labruyer. His songs have since amassed over a million plays on Spotify and hundreds of thousands more on various online platforms, with his first single charting at No 6 in the Indie UK music charts.
Now producing his own music, Dan has toured all over the world including China, New York, Russia, and South Africa, and released his debut album ‘In The Morning’. He's since co-written with multiple award-winning songwriters and producers including Grammy, Brit, and Ivor Novello award winners such as Linda Perry (Pink, Gwen Stefani, Ariana Grande, Miley Cyrus), Julian Emery (Nothing But Thieves), Ian Dench (Beyonce), Matt Lawrence (Mumford & Sons), Chris Neil (Rod Stewart, Celine Dion), Pam Sheyne (Christina Aguilera, Lindsay Lohan), Rob Davis (Kylie Minogue, MIKA) Tim Fraser (Tina Turner), Mo Pleasure (Mary J Blige) and Sonique.
Dan has become the ambassador for a number of charities supporting causes such as cancer treatment, animal wildlife protection, and education. He has also travelled to Kenya to help build houses and to South Africa to build schools. Dan is multilingual and speaks 9 languages – English, Danish, Swedish, Norwegian, German, Faroese, Mandarin, Spanish and French, leading to him recently doing a virtual tour performing tracks in different languages for different countries.
Protected worldwide by a portfolio of patents, the Musion technology uses the most advanced digital and cinematic technologies to create life-sized, ultra-realistic, interactive 3D holographic video presentations and exhibits for a wide range of applications, including digital entertainment, corporate marketing and distance learning.
More recently, since 2017, Musion has pioneered the progression of “teleportation” otherwise known as 3D holographic Telepresence. Musion has produced a series of enthralling award-winning shows for French presidential candidate Jean Luc Melenchon and 5G powered events Vodafone in the UK, Germany (Feb 2019), Romania (Feb 2019 and March 2020), Qatar (March 2019), Cyprus (July 2019), Portugal (August 2019) and Greece (Dec 2019).
Source The Outside Organisation
October 21, 2020 4:57am ET by The Outside Organisation