Janet Jackson enters the world of NFTs!


The Outside Organisation

27 April 2021: In partnership with top gaming and augmented reality company RTFKT, Janet will release exclusive NFTs and augmented experiences to continue the celebration of the 35th anniversary of her groundbreaking album "Control".

Get your digital wallets open for a good cause. Music icon Janet Jackson will unveil her exclusive partnership soon with gaming and augmented reality company RTFKT (pronounced artifact). Limited NFT's and augmented experiences will be available for sale with a portion of the proceeds going to American child sponsorship and Christian humanitarian aid organization, Compassion International.

The partnership was inspired by the celebration of the 35th anniversary of her record-breaking album "Control".

“Once again technology through NFTs creates a new lane for artists to express their art in an innovative way throughout the world. RTFKT is the leader in this medium. Janet and I are grateful to be working with them.” Randy Jackson, Founder, The Association Entertainment Corporation.

“Janet’s longevity is a testament to her forward thinking. Working with Randy Jackson, Janet and the Rhythm Nation team has been creatively refreshing,” said RTFKT President and Chief Strategy Officer, Rocky Mudaliar. “Our partnership will bring rare and highly interactive experiences to the blockchain and social media. We are thrilled to welcome Janet Jackson to the RTFKT family."

"RTFKT is honoured to be working with the legendary Janet Jackson, merging worlds, and introducing Janet's audience to new creative experiences that highlight Janet's ongoing Legacy,” said RTFKT co-founders Chris Le, Steven Vasilev, and Benoit Pagotto. “We are excited to have Janet as a driving force empowering and supporting creators on the blockchain."

To stay updated on Janet’s Exclusive Drops, sign-up for her newsletter on janetjackson.com.


About “Control”
On 4 February 2021, Janet Jackson’s iconic mega platinum-selling third album "Control" turned 35. The album also returned to the top of the charts, hitting No.1 on the Apple Top 40 US Pop Album chart. Led by five chart-busting hit singles — 'What Have You Done for Me Lately', 'Nasty', 'Control', 'When I Think Of You' — with their complementary, tightly choreographed music videos — and 'Let’s Wait Awhile', "Control" became Jackson’s first No.1 Pop album. The album also made Billboard chart history for having the longest continuous run on the Hot 100 with singles from one album, ultimately tallying a remarkable 65 consecutive weeks from that perch. To date, "Control" has sold more than 10 million copies worldwide.

RTFKT is a very eclectic, creator-led organisation. The brand uses the latest in-game engines, NFT, blockchain authentication, and augmented reality, combined with manufacturing expertise to create one-of-a-kind digital artifacts, especially viral sneaker designs, memes and collectible exclusives. Their latest shoe release did a whopping $3.1 million in 7 minutes.

About Compassion International
Compassion International is the world’s leading authority on holistic child development through sponsorship. Formed in 1952, today Compassion is a global ministry that serves more than 2 million babies, children and young adults by partnering with more than 8,000 churches in 25 countries to help break the cycle of poverty. We believe that changed environments may assist children, but transformed children will inevitably change their environments.

April 27, 2021 4:39am ET by The Outside Organisation  

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