Naomi Campbell joins The Queen's Commonwealth Trust as Global Ambassador


The Outside Organisation

International supermodel and activist, Naomi Campbell has shown her support for young entrepreneurial leaders across the Commonwealth by signing up as a Queen’s Commonwealth Trust Platinum Jubilee Global Ambassador.

The announcement was made on the eve of London Fashion Week, at a special event hosted by Hotel Café Royal, where Ms Campbell was joined by Christopher Kelly, CEO of the international development charity, and QCT-funded young entrepreneur, Bukola “Bukky” Bolarinwa.

The Queen’s Commonwealth Trust (QCT) invests in young leaders across the Commonwealth who are transforming their communities. Through partnerships, and by connecting a network of young entrepreneurs to opportunities, training, and funding, QCT helps to strengthen a generation who are making sustainable change across the globe.

QCT was set up in 2018 in recognition of Her Majesty The Queen’s lifetime of service to others and her love for the Commonwealth and its young people. Ms Campbell joins the charity at an exciting time, as it launches the QCT Platinum Jubilee Fund for Young Leaders, set up in support of their service to others around the Commonwealth, and marking Her Majesty’s Platinum Jubilee Year. The Fund aims to generate further support for 18–35 year-old entrepreneurs across the Commonwealth.

For over 25 years, Ms Campbell has worked closely with numerous international charities with the common goal of improving lives and creating opportunities for young people, particularly in Africa. As well as being world-renowned for her fundraising initiatives through her charity, Fashion For Relief, Ms Campbell has been a passionate advocate for change behind-the-scenes, using her status as a cultural icon to push forward the agenda.

As a QCT Platinum Jubilee Global Ambassador, Ms Campbell will champion the impact the QCT supported young leaders have in their local communities and raise the profile of the charity’s ambitious fundraising campaign.

Speaking in the Queensbury Suite at Hotel Café Royal in central London, Ms Campbell said of her new role at the charity:

“It is my privilege to accept this role as Global Ambassador for The Queen’s Commonwealth Trust. Regardless of where you are from or where you are now, there are young leaders within your community doing amazing work. Sometimes they are not seen and some of them may not even see themselves as ‘leaders’ yet, but they all deserve our support, and access to education and resources. I have been doing the work with empowering young people for over 25 years. This is something very close to my heart and I will continue to do everything I can to uplift the next generation, so they can create a better future for their communities.”

Bukky Bolarinwa, a sickle cell disease and blood donation advocate, spoke of how funding and support from QCT enabled her organisation Haima Helath Initiative, in Nigeria, to implement “social distancing blood drives” during the COVID-19 pandemic.

Ms Bolarinwa said: “Support from QCT meant that we could provide transport to over 150 blood donors across 3 states in Nigeria, taking them from their homes and workplaces to blood banks in their local government blood donation points. With QCT’s backing, we were able to reduce the needless trauma and loss of life which can result in lack of donated blood.”

Christopher Kelly, CEO at QCT said: “We are delighted that Naomi has agreed to support QCT as our first Global Ambassador at what is a pivotal moment for QCT and the young leaders we support, like Bukky. Naomi brings a shared passion for improving the lives of people all over the world, a cause we aim to accelerate through the QCT Platinum Jubilee Fund for Young Leaders.

“Through the Platinum Jubilee year and celebratory events around the Commonwealth in 2022, we aim to bring to life the rich narrative of Her Majesty The Queen’s own commitment to young leaders and the Commonwealth. Naomi will help us to shine a spotlight on their service, innovation and achievements.”

For more information on The Queen’s Commonwealth Trust and the QCT Platinum Jubilee Fund for Young Leaders, visit here.


About The Queen’s Commonwealth Trust
The Queen’s Commonwealth Trust (QCT) was launched on 22nd April 2018, with Her Majesty The Queen as Patron.

QCT serves as a legacy vehicle in recognition of HM The Queen’s lifetime belief in young people and all that they do to help make their communities, countries and the world a better place.

Its purpose is to invest in young leaders across the Commonwealth who are transforming their communities. It does so through the provision of flexible funding, practical tools and advice and the curation of a global network of young leaders, aged 18-35, working across five themes: Agriculture & Food, Education & Employment, Environment, Health, and Inclusion.

QCT has set up the QCT Platinum Jubilee Fund for Young Leaders in support of their service to others around the Commonwealth, and in celebration of our Patron, Her Majesty the Queen’s Platinum Jubilee and 70 years of service to country and Commonwealth.

Social media:
Twitter: @queenscomtrust
Instagram: @queens_commonwealth_trust
Facebook: @queenscommonwealthtrust

About Bukola “Bukky” Bolarinwa
Bukola Bolarinwa is a sickle cell disease and blood donation advocate who is the founder of Haima Helath Initiative, based in Nigeria. Since 2013, she has carried out programmes across Nigeria to raise awareness on the importance of blood donation and has recently expanded into Ghana. Bukky is also a qualified lawyer.

Haima Health uses technology to connect voluntary blood donors with patients using real-time data and GPS and has over 3500 registered donors across 15 states in Nigeria who have donated over 4000 pints of blood free of charge directly to patients. Its goal is to increase the number of voluntary blood donors to just 1% of the population and create a culture of voluntary blood donation.

Bukky’s work has been recognised globally and received the prestigious Commonwealth Queen’s Young Leaders Award. She is also an Obama Foundation Fellow and winner of the Future Awards for Africa.

About Hotel Café Royal
Part of The Set Collection, Hotel Café Royal is a hotel set on the curve of Regent Street, overlooking Piccadilly Circus, across to St James and Westminster. Having originally opened as Café Royal in 1865, it became an iconic landmark for the capital’s social scene. Today, the hotel is made up of 159 guestrooms and suites and offers a selection of restaurants and bars including Cakes and Bubbles, led by world renowned pastry chef, Albert Adrià. The hotel also has a holistic wellbeing concept, Akasha.

Tim Hudson, Communications, The Queen's Commonwealth Trust:
(+44) 7444 181933

Naomi Campbell press contact:
The Outside Organisation - (+44) 207 436 3633
Alan Edwards -
David Lim -

September 17, 2021 4:17am ET by The Outside Organisation  

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