sadHAPPY debuts euphoric pop single 'Better Everyday'

Official music video premiering on sadHAPPY’s YouTube Channel today at 3PM BST

The fast-rising electronic-pop singer-songwriter has toured with Ellie Goulding and already been tipped by CLASH, NME, Wonderland and BBC Radio 1 Best New Pop

OFFICIAL PRESS RELEASE


NEWS PROVIDED BY
The Outside Organisation

Friday 30th September: Fast-rising electronic-pop artist sadHAPPY has released his euphoric new single ‘Better Everyday’, out now via Platoon. Listen here. With its head bopping guitar motif and production that fuses disco with modern dance and lush textural soundscapes, ‘Better Everyday’ is the first single to be released under the Scottish artist Aaron Smith’s new moniker.

Arriving as a tonic ahead of World Mental Health Day next month, in ‘Better Everyday’ sadHAPPY accepts that the path to self improvement is a rocky one. The song – co-written with Mick Coogan (5SOS, Imagine Dragons) and Sean Myer (Demi Lovato) – carries a forward sense of optimism not felt in his previous work.

sadHAPPY said: “Better Everyday is a song about channelling my emotions in the right way. I was numb for a long time and suddenly I got all these feelings I didn’t know I had in me. It’s a song to myself to say that I’m not perfect but I’m getting better and better everyday”.

In keeping with the song’s feel-good message, sadHAPPY decided to donate his music video budget for ‘Better Everyday’ to pull off a massive random act of kindness by surprising drivers in Los Angeles with free petrol.

The single follows ‘You’, which premiered as a ‘World First’ on Zane Lowe’s flagship Apple Music show in June and also earned BBC Radio 1’s Best New Pop. He also performed at a string of UK and EU festivals this summer including Barn of The Farm, Standon Calling and Haldern Pop, and formally made his introduction to the US with a label showcase in LA.

Happier and healthier than he’s ever been, sadHAPPY’s sound is a natural progression following a period of personal reflection, replacing the stripped-back ‘Sad Boy’ down-tempos that emerged during lockdown with shiny electronic beats and bouncing synths, while still retaining his signature honest lyricism.

Explaining his name change, sadHAPPY said: “I would describe the world as a very sad/happy place right now. The world is on fire, rivers are drying up and the cost of living has increased dramatically but every day there will be people waking up still wanting to be their best possible self to support, inspire and keep the people close to them happy.

I’ve been through a lot of changes personally over the last couple of years and feel like a name change to reflect who I am now is important. I am happier and healthier than I’ve ever been before after winning over my addictions but still every day I have to manage my anxieties and depression so the days can be tough. I think a lot of people are in the same headspace of feeling not quite all one emotion so I believe I am/we are sadHAPPY together.”

The 25-year old made a life-changing decision during the depths of lockdown to tackle his alcoholism head on, following years of numbing after he lost his mother in his teens. Amidst his personal storm, sadHAPPY was catapulted from Polmont into the spotlight as Aaron Smith, topping Beyoncé and Sam Smith on global streaming playlists. His 2019 breakthrough single ‘Unspoken’ has amassed over 20 million streams on Spotify to date (No.1 on Apple Music’s Best of The Week and Spotify’s New Music Friday playlists). He followed up with two EPs Loveless (2019) and the critically-acclaimed For My Father (2020), and singles ‘Nocturnal’, a collaboration with Matoma ‘Beautiful Wave’, and ‘Giving Up’.

About

ABOUT PLATOON:
The multi-award-winning label Platoon was founded by music industry legend and CEO Denzyl Feigelson in 2016. The boutique artist services company identifies groundbreaking talent from around the world, while providing invaluable and innovative tools and services to build their careers and reach new fans. Platoon landed its first success shortly after their inception when they signed the then-unknown Billie Eilish, laying the groundwork for her ascent to global stardom. BRIT Award winner Jorja Smith would soon follow, alongside Nigeria’s Mr. Eazi, who would both find worldwide acclaim. Current signings include Adekunle Gold, Ayra Starr, Aaron Smith, Kiddo K, Peter Raeburn, Lil Silva, and more. Platoon’s team expands across the globe with offices in London, New York, and Los Angeles, as well as a “Creative Lab” in Cape Town. Their visionary spaces in London, Los Angeles and Africa boast recording studios and also provide inspiring ecosystems for artists to openly collaborate, have access to educational classes, and find guidance across music and marketing.

September 30, 2022 6:51am ET by The Outside Organisation  

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