UK hitmaker Tinchy Stryder has pulled out of Celebrity Big Brother, just a few weeks after announcing that he was set to appear on the forthcoming series. 

The 'Number 1' star was due to enter the Big Brother house in the new year, but has now explained that his heart simply wasn't in it so has decided not to take part in the reality television show.

Speaking to The Sun newspaper, Stryder admitted that although the money was incredibly tempting, his integrity was more important:

"I asked myself whether people I respect would go on a show and I decided that they wouldn't. I respect myself for making this decision because they offered me a lot of money. Then, when I decided to go back and say no to the show, the money doubled."

"But music is my first thing and I love the people that support me and just know in my heart it wasn't the right thing to do."