Global superstar Taylor Swift, a ten-time GRAMMY winner, singer, songwriter, musician and producer, set a new record for an international artist in China with the release of her multi-platinum album Lover.

Already Lover has become China's most consumed international full-length album of 2019, setting a new record by an international artist for first week full-length album consumption – more than doubling the previous record. Lover was released globally on August 23 by Universal Music Group, the world-leader in music-based entertainment, and its Republic Records division in the U.S.

Swift is one of the music industry's most creatively and commercially successful artists in history. Swift's two previous studio albums, 1989 and reputation were both certified for more than 1 million albums consumed in China.