Universal Music UK’s Globe Announces Promotions of Sarah Desmond and Jennifer Hills to Co-MDs


Universal Music Group

Marc Robinson, Globe president and Co-President of Mercury Studios, has announced the promotions of Jennifer Hills and Sarah Desmond to co-MDs of Universal Music UK’s industry-leading brand partnerships and sync division.

This move represents a major evolution for the sync and brand partnership teams, as they come together for the first time under the leadership of Hills and Desmond, supported by Globe’s General Manager, Lucie Avery.

Desmond and Hills joined Globe in 2009 and 2012 respectively as Senior Directors before moving up to SVPs in 2016. Now entering their tenth year together at Globe, the pair have led countless game-changing campaigns with global brands for artists including Sam Fender, Florence + The Machine, The Chemical Brothers, Sam Smith, Paul McCartney, YUNGBLUD, Rihanna, Ellie Goulding, Mabel, Lewis Capaldi and Sigrid.

Reporting to Hills and Desmond on the sync side will be Adam Soffe who returns to Globe in March as VP/Head of Sync, Creative, with a wealth of experience in the industry, including senior positions at Ministry of Sound, Bucks Music Publishing, Good Soldier and NWS Music Group. He has a successful track record of signing successful artists, writers, and composers in the film, TV advertising, and gaming industries, and has delivered high profile sync campaigns for artists including London Grammar, Mura Masa and Freya Ridings.

Completing the new-look sync team, Neil Mulford, one of the industry’s most respected sync executives who has worked on campaigns for Celeste, Dusty Springfield, Elbow, Elton John and Metallica, has been promoted to VP/Head of Sync, Licensing.

Marc Robinson, President of Globe says, “Jennifer and Sarah have been pivotal to Globe’s extraordinary success creatively and commercially over the last decade. Their ambitious approach has transformed our brands approach and will bring fresh thinking to our ever-evolving sync strategy. We're delighted to welcome back Adam, and together with the vast experience Neil and Lucie bring, the team will become even stronger. Globe's success has always been built on team spirit and ingenuity, and we're incredibly excited for this new chapter.”

February 9, 2023 3:00am ET by Pressparty  

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