Vevo celebrates ten-year anniversary

OFFICIAL PRESS RELEASE


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Vevo UK

Vevo, the world's largest all-premium music video platform has announced that 2019 marks its 10-year anniversary.

Vevo has seen tremendous growth since it was established, with over 300% growth in daily views over the past five years. Current daily viewing patterns average over 800m, with weekend days approaching 1 billion global views.

The video platform connects artists with audiences through its distribution partners, which include YouTube, Amazon, Apple Roku, Sky, Virgin Media and Vewd. By working with the worlds' largest advertisers and agencies, Vevo helps brands reach music-loving audiences at scale.

Since its 2009 inception, Vevo has become home to over 400,000 official music videos, exclusive original series and one-of-a-kind performance content. Through flagship artist development programs such as LIFT and DSCVR, Vevo has a long history of helping introduce emerging artists to the world. Past participants in these programs include Billie Eilish, Khalid, Alessia Cara, Halsey, Lewis Capaldi, and CNCO.

"Over the last 10 years we have seen incredible growth in consumption of music videos across the globe," said Alan Price, Vevo CEO. "Visually representing artists' creativity, music videos are now an essential part of pop culture, and Vevo has played a pivotal role in delivering them to a global audience. The last decade has seen monumental changes in the music, technology and advertising ecosystems. This milestone acknowledges Vevo's own evolution and recognizes the value we've created for artists and all of our partners. We look forward to the next 10 years and beyond, continuing on our mission of maximizing the commercial and promotional value of music video."

In the coming weeks, the company will announce its the most-watched videos of the past 10 years, in addition to celebrating this key anniversary with an event in New York City in October.

Source Vevo UK

September 12, 2019 5:00am ET by Pressparty  

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