Africori signs deal with Warner Chappell Music
African label behind global smash ‘Jerusalema’ signs a global sub-publishing agreement with Warner Chappell Music France
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Warner Chappell Music
Yoel Kenan, the owner of African music company Africori, has signed a global sub-publishing deal with Warner Chappell Music France, the publishing arm of Warner Music Group. Africori publishes and produces a wide range of African artists, including Master KG, who had a 2020 global smash hit with ‘Jerusalema (feat. Nomcebo)’.
The deal will see Africori and Warner Chappell Music offer new opportunities for African artists to collaborate with top creative songwriting talent from around the world.
Yoel Kenan says: “African music is inspiring creatives from around the world. This new partnership provides a great opportunity to connect our African songwriters and producers with the global talent signed to Warner Chappell. We are very excited about the future and we see this as a key alliance to support, help and develop incredible African talent globally.”
Matthieu Tessier, incoming Managing Director of Warner Chappell Music France, adds: “Yoel is an experienced A&R man with a great sensibility for, and huge expertise on, the African underground scene. This new collaboration offers us a great opportunity to promote new African songwriters and contribute to the renown of their music worldwide. Master KG’s success is a great example of how we can develop talent and help amazing songs to cross borders.”
The success of Master KG’s ‘Jerusalema (feat. Nomcebo)’ highlights the potential for music from African artists to connect with a global audience. The song, which was distributed and promoted worldwide by Warner Music/Elektra France, peaked at Number One on Shazam’s global chart and was a Top 5 airplay hit in Europe.
A summer smash, it also proved a viral online phenomenon with countless user generated videos posted around the world by high-profile fans, including footballer Cristiano Ronaldo and South African President Cyril Ramaphosa, undertaking the Jerusalema dance challenge.
The song is still making waves, sitting at Number Six in the global Shazam chart and picking up the award for Best International Song at the NRJ Music Awards in Paris this month.
Source Warner Chappell Music
December 14, 2020 12:00am ET by Pressparty