Bleacher Report Debuts Live Stream Events Leading Into NBA All-Star
B/R Open Run Presented by Modelo ® Beer to Showcase Some of Hip-Hop’s Biggest Hoopers Quavo & Jack Harlow vs. 2 Chainz & Lil Baby in a First-Of-Its-Kind 2x2 Matchup – Saturday, March 6, at 8 p.m. ET, Exclusively on B/R App & B/R Twitter Handle
House of Highlights Showdown: Knockout Royale to Feature Top Social Media Creators in Competition – Friday, March 5, at 8 p.m., Available on House of Highlights YouTube Channel
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Turner Sports’ Bleacher Report – the #1 digital media brand for young sports fans – is adding to the excitement ahead of NBA All-Star Sunday with two originally-produced live stream events that will showcase some of the biggest names in hip-hop and top social media creators, while also raising awareness and making donations to Historically Black Colleges and Universities (HBCUs).
B/R Open Run Presented by Modelo ® Beer will bring together hip-hop stars competing in a first-of-its-kind, 2x2 matchup when chart-topping artists Quavo and Jack Harlow team up against 2 Chainz and Lil Baby in a competitive game to 21. B/R Open Run – live streaming Saturday, March 6, at 8 p.m. ET, exclusively on the B/R app and in partnership with Twitter via @BleacherReport – will provide these tastemakers with some creative influence on the look, feel, and sounds of the event to bring a house party vibe to the action. B/R Open Run will be hosted by Taylor Rooks, Adam Lekfoe, and Supreme Dreams with music spun by DJ Kitty Cash. With each basket made, she will flip the track to one of the player’s iconic songs creating a musical battle in the game itself.
Select highlights from B/R Open Run will be shown during TNT’s NBA All-Star pregame coverage airing Sunday, March 7, beginning at 5 p.m.
House of Highlights will tip off the weekend Friday, March 5, at 8 p.m. with the second installment of its “Showdown” franchise. House of Highlights Showdown: Knockout Royale – live streaming exclusively on the House of Highlights YouTube channel – will feature eight top social media creators playing head-to-head in a game of ‘Knockout’ with $100K on the line. The lineup of influencers taking to the court will include Mark Phillips, Matthew Meagher, Kenny Beecham, Din Muktar, Duke Dennis, Jenna Bandy, Jack Settleman and Desmond Johnson. The event will be hosted by House of Highlights’ breakout talent duo, The Broadcast Boys, who will be courtside leading the live stream, sharing commentary, and interviewing the participants.
The House of Highlights Showdown franchise first debuted during TNT’s Capital One’s The Match: Champions for Change. The Showdown is unlike any event series combining the Internet's biggest creators with engaging live competition formats, redefining ‘appointment viewing' for Gen-Z fans and capitalizing on a formula that makes House of Highlights one of the most influential digital sports media brands in the U.S. With more than 35 million followers across platforms, House of Highlights connects with Gen-Z fans through its dynamic mix of entertainment, youth culture, and sports presented in a relatable voice.
Both events will raise awareness and include donations made to HBCUs. B/R Open Run will include a donation made to the HBCUs of the winning team’s choosing. Jack Harlow selected Simmons College of Kentucky & Kentucky State. Lil Baby selected Morehouse College & Spelman College. Quavo selected Clark Atlanta University & Spelman College. 2 Chainz selected Alabama State University. B/R Open Run commentators will engage with the participants about why they selected their particular institutions and the schools will be highlighted as part of the event. The following HBCUs will receive donations in association with the House of Highlights Showdown: Lincoln University, Fisk University, Bennett College, Paine College, and Bishop State Community College.
ABOUT BLEACHER REPORT
Bleacher Report is a leading sports media brand reaching more than 200 million hyper-connected young sports fans each month through distribution of premium content. It is the #1 sports brand driving engagement and video views across all social platforms and the Bleacher Report app, while fueling offline engagement through unparalleled experiences that blend sports with culture. Bleacher Report has a portfolio of brands that includes House of Highlights, B/R Football, B/R Kicks, B/R Gridiron and B/R Betting, delivering customized content that caters to the unique passions of its fans across its owned and operated channels and world-leading social platforms. Bleacher Report is a division of Turner Sports, which provides it access to premium live content from the NBA, Major League Baseball, and NCAA Division I Men’s Basketball Championship. Find Bleacher Report on the industry-leading Bleacher Report app, www.bleacherreport.com and on Instagram @BleacherReport.
ABOUT MODELO ® Beer
Born in 1925 in the small town of Tacuba, Mexico, Modelo ® has been bringing distinctive high-quality beer to people ever since, including Modelo Especial®, Modelo Negra® and a variety of flavorful Modelo ® Cheladas from the #1 Chelada family in the U.S. Modelo ® Especial is a golden, full-flavored Pilsner-style Lager with a clean, crisp finish. As the #1 imported beer in the U.S., the Modelo ® family of beers are exclusively brewed, imported and marketed for the U.S. by Constellations Brands.
Source Warner Media
March 1, 2021 12:56pm ET by Pressparty