HBO Max To Celebrate The All-New Event Film “In The Heights” And Other Iconic Series And Movies
With Interactive New York City Tour
HBO Max also debuts “Our Rhythm, Our Dream” spotlight page and launches #TellUsTuSueñito social campaign across select cities in the U.S.
OFFICIAL PRESS RELEASE
NEWS PROVIDED BY
New York City has inspired some of the most incredible stories on HBO Max. This month, the streamer will invite fans on location to explore memorable moments from these stories with a self-guided, interactive, and rewards-driven walking tour in honor of the feature film release of “In the Heights,” the Warner Bros. Pictures film debuting June 10 in theaters and on HBO Max (exclusive to the ad-free subscription tier). The tour will also feature other HBO Max series and movies filmed in the city.
The three-day pop up experience, “HBO Max On Location,” will take place from June 11-13 (10:00 A.M. - 8:00 P.M. ET) and feature 20 branded installations in Manhattan. Participants will receive special access to view a scene from “In The Heights” or an HBO Max series or film affiliated with each location and have the opportunity to redeem rewards from local businesses. There are a limited number of rewards available on each day and they will be distributed by each participating partner on a first-come, first served basis while supplies last.
“We look forward to returning to New York City and honoring the incredible film ‘In The Heights,’” said Jason Mulderig, SVP, Brand Marketing, HBO Max and HBO. “ ‘HBO Max On Location’ is a great opportunity to provide a safe and fun interactive experience for fans of iconic HBO Max series and movies that also supports local businesses, in a city that has been severely impacted over the past year but continues to stay resilient.”
As part of the tour, HBO Max will partner with both NYC & Company, which curated a supplemental guide to the vibrant neighborhood of Washington Heights, and Citi Bike (sponsored by Lyft), which recently opened more than 30 new stations in upper Manhattan. After interacting with the experience from select locations, fans can grab a free bike to transport them around the city for the guided adventure. Washington Heights staples like Malecon and Locksmith will be highlighted as part of the experience alongside New York City notables Levain Bakery, Magnolia Cupcakes, and Katz’s Delicatessen.
Below are some of the beloved businesses and famous locations featured in the tour, including the rewards fans will be able to redeem:
J. Hood Wright Park (“In The Heights”)
Locales in the experience range from those featured in Max Originals “Gossip Girl,” the extension of the pop culture classic debuting July 8, “Love Life,” and “The Flight Attendant,” to HBO Originals “Sex and the City,” “The Undoing,” and “Succession,” to classic series “Friends” and classic films “When Harry Met Sally,” “Ocean’s 8,” and more. The complete map and list of titles is available on hbomaxonlocation.com and photo stills for coverage can be found here.
Beyond NYC, HBO Max Pa’lante! is partnering with #WeAllGrow Latina to support three Latino-owned bodegas and tienditas in LA, San Antonio, and Chicago. In short docu-style videos, the #TellUsTuSueñito (“Tell Us Your Dream”) social media campaign will capture each owner’s inspiring journey to achieving their dreams and how their corner stores became a vital part of their local community. The campaign launches this week and ends on June 11 with local surprises in each of the three cities.
HBO Max also launched the “Our Rhythm, Our Dream” spotlight page in celebration of “In The Heights.” The spotlight page is accessible via the homepage and includes HBO Max feature films and series that represent human stories at the intersection of music, dance, family, love, dreams, perseverance, and community—all themes central to “In The Heights.”
Below you will find a list of curations included on the spotlight page:
Sing and dance to these musical sensations.
A Tiny Audience (HBO)
THIS IS OUR STREET
Stories of navigating the Latinx experience in los Estados Unidos.
1,2,3, All Eyes On Me
COMING OF AGE, AT EVERY AGE
We're all chasing sueñitos.
15: A Quinceañera Story, 2017 (HBO)
We're so much more than our struggles.
Black Orpheus, 1959
About HBO Max
HBO Max® is WarnerMedia’s direct-to-consumer platform, offering best in class quality entertainment. HBO Max features the greatest array of storytelling for all audiences from the iconic brands of HBO, Warner Bros., DC, Cartoon Network, Adult Swim, Turner Classic Movies and much more. The streaming platform initially launched in the United States in May 2020. This year, HBO Max is scheduled to be in an additional 60 markets, launching in Latin America in June and followed by upgrades of HBO-branded streaming services in Europe.
About “In the Heights”
“In the Heights” fuses Lin-Manuel Miranda’s kinetic music and lyrics with director Jon M. Chu’s lively and authentic eye for storytelling to capture a world very much of its place, but universal in its experience, where the streets are made of music and little dreams become big. The film stars Anthony Ramos, Corey Hawkins, singer/songwriter Leslie Grace, Melissa Barrera, Olga Merediz, Daphne Rubin-Vega, Gregory Diaz IV, Stephanie Beatriz, Dascha Polanco, singer Marc Anthony and Jimmy Smits.
Chu directed the film from a screenplay by Quiara Alegría Hudes, based on the musical stage play, music and lyrics by Lin-Manuel Miranda, book by Quiara Alegría Hudes and concept by Miranda. Miranda, Hudes, Scott Sanders, Anthony Bregman and Mara Jacobs produced the film, with David Nicksay and Kevin McCormick serving as executive producers. Warner Bros. Pictures presents a 5000 Broadway / Barrio Grrrl! / Likely Story / SGS Pictures Production, A Jon M. Chu Film, “In the Heights.” Slated to open on June 10, 2021 in theaters and on HBO Max, the film will be distributed worldwide by Warner Bros. Pictures. It will be available on HBO Max for 31 days from theatrical release. The film is rated PG-13 for some language and suggestive references. www.intheheights-movie.com
Source Warner Media
June 10, 2021 9:00am ET by Pressparty