Max Celebrates Pride Month in June With Partnerships, Events
And Programming Highlighting LGBTQ+ Voices
Initiatives Include Partnerships With Them And Newfest To Amplify Queer Voices, Stories, And Content
OFFICIAL PRESS RELEASE
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Warner Bros. Discovery
Max is “Celebrating LGBTQ+ Stories'' throughout Pride Month by centering queer joy, love, community, and authentic storytelling. Throughout the month, Max will be “The One To Watch To Show Your Pride” – amplifying voices that uplift and inspire & spotlighting LGBTQ+ talent and programming across Max brand social channels, led by Max's Human By Orientation.
Max will be celebrating Pride all month long with an in-app Pride takeover of the LGBTQ+ Voices page on the app. The LGBTQ Voices page will highlight queer content premiering in June, including the premiere of the HBO documentary The Stroll, which tells the powerful and poignant history of transgender sex workers in New York’s pre-gentrified meatpacking district in the 1990s. Additional content coming to Max to celebrate Pride will include Max Original documentary series from Poland Naked. Loud. Proud, HBO documentaries Rock Hudson: All That Heaven Allowed and TAYLOR MAC’S 24-DECADE HISTORY OF POPULAR MUSIC,HBO comedy special John Early: Now More Than Ever, the season two premiere of the Max Original series And Just Like That…, and new episodes of the Max Original comedy series The Other Two and Max Original rom-doc dating series Swiping America.
June will see a design refresh for the spotlight page with an Ultimate Pride celebration, Essential Pride Month Watchlist, and more, promoting both new and iconic content from Max’s deep library of authentic queer storytelling including Trixie Motel, I Am Jazz, Our Flag Means Death, Nate & Jeremiah Home Project, 90 Day Fiancé: Love In Paradise. Max will also feature “Home Werk,” a curated catalog of episodes in the House Hunters collection on the platform, highlighting same sex house hunting couples as they find their dream home. Max will also highlight over 30 LGBTQ+ organizations on a daily cadence throughout the month by communicating their missions and driving to their platforms leveraging Max’s Instagram Stories. Max’s Human By Orientation will additionally release a new sizzle highlighting their LGBTQ+ talent and programming across the platform. See linked below.
Max, in partnership with NewFest Pride and Rooftop, will host an outdoor screening of HBO Documentary Film, The Stroll at Gansevoort Plaza on June 5th. The screening will take place in the heart of the Meatpacking District, highlighting the substantial changes that have occurred in the neighborhood over the years, and spotlighting the role the district played in the history of trans and sex worker rights.The event will feature a live musical performance by a queer artist as well as film introductions by directors Kristen Lovell & Zackary Drucker, producer Matt Wolf, subjects of The Stroll.
The partnership will also include the Them x Pitchfork’s Night Out Pride Celebration (sponsored by Max’s Human By Orientation), a special Pride concert taking place on Saturday, June 17 at Knockdown Center in Queens, New York. The event, which celebrates the impact of queer musicians, and the safe havens that queer clubs provide features musical performances by Tinashe (headliner), Lido Pimienta, Pom Pom Squad, Zebra Katz, and more. Human By Orientation will pop up at Night Out in an unforgettable way by transforming Knockdown Center’s Wood Jamb space into the “Max Lounge,” a space for attendees to engage with memorable Max moments from programming that resonate with the community.
With Max, viewers now have access to all of HBO Max along with twice the amount of content at the same price. Max delivers unparalleled content for everyone in the household, including the best of unscripted to the highest quality in scripted programming, family-friendly titles, HBO, Max Originals, WB Movies, the DC Universe, food, home, and documentaries.
Source Warner Bros. Discovery
June 5, 2023 8:00am ET by Pressparty