Priscilla Kotey has been promoted to the new role of SVP, Warner Music Ireland. She will be based in Dublin and head up Warner Music’s operations in Ireland, reporting to Tony Harlow, CEO of Warner Music UK, who has oversight responsibility for Warner Music Ireland.

Priscilla has been part of the Warner Music Ireland team since 2008, joining as Press & Promotions Officer and most recently serving as Director of Marketing and Promotions. Throughout the last decade, she has played a major role in the campaigns for several Warner Music frontline and catalogue artists, including Ed Sheeran, Coldplay, Dua Lipa, Michael Bublé and Fleetwood Mac.

Last year, Warner Music Ireland had the biggest selling single in Ireland and the most played song on Irish Radio with Ed Sheeran’s ‘Bad Habits’. They also started this year with a double number one in the singles and albums charts thanks to Gayle’s ‘abcdefu’ and Ed Sheeran’s =.

Priscilla also worked on the Saylists project, a therapeutic strategy that offers speech therapy to children through song. The initiative was awarded the Creative Data Grand Prix at Cannes Lions.

Priscilla began her career at award-winning PR agency CarmodySmith PR in 2006, before joining the Promotions Dept at MCD Productions, owned by Live Nation.

She holds a BA Hons in Media Studies from the University of Ulster and a Post Graduate Diploma in PR and Event Management from the Fitzwilliam Institute in Dublin. She also holds a Professional Diploma in Digital Marketing from the Digital Marketing Institute.

Priscilla Kotey says: “I’m so pleased to be asked to step up and lead the Warner Music team in Dublin. Ireland is an exciting and dynamic market where many of our international artists are excited to perform. And it’ll be particularly important that these artists return to support the venues and workforce that have suffered so much during the pandemic.

“There’s an unbelievable buzz about the health of music and creativity in Ireland at the moment and we are keen to step up our A&R efforts across the country to globally ignite the careers of more Irish artists.”

Tony Harlow adds: “I’m delighted to be able to promote Priscilla into this new role and have her lead the team that represents Warner Music in Ireland. She’s a brilliant executive with a strong marketing and promotion background, who well understands the importance of the new ways of telling stories through social media and user generated content. She’s the perfect person to lead us towards the metaverse! More importantly, she is a great lover of music, and a great lover of the music of her country.

“Priscilla can help us become far more deeply involved in local music and talent and help us try to create global stars from Ireland. That’s what our ambition is and what makes her promotion so important for us.

“I also want to pay tribute to Pat Creed, who headed Warner Music Ireland for more than 15 years. He always went the extra mile to support our artists and I know they were hugely grateful for his dedication and service.”

Priscilla’s promotion comes after the departure late last year of Pat Creed, Managing Director of Warner Music Ireland. He left after a long and distinguished service that started at Atlantic Records US and continued after he moved to become resident in Ireland.