Andrew Ludwick has been promoted to Vice President of Business Development, Digital for Warner Chappell Music (WCM). In this new role, he’ll work directly with major technology partners and outside counsel in the digital space, acting as the commercial lead to close licensing agreements. In addition, he’ll oversee business opportunities in developing markets and will partner with the company’s Finance, Administration, and Operations teams to ensure cohesion across WCM’s digital supply chain. Ludwick will report to WCM’s Senior Vice President of Global Digital, Natalie Madaj.

Ludwick shared: “I started my career in music as an intern at Warner Records and got to where I am today by leaning into challenging business cases and seeking solutions. I’m deeply grateful that Warner Music Group and Warner Chappell value innovation and career growth, and I’m also very thankful for the mentorship that I’ve received along the way. I look forward to continuing to work closely with Natalie and our co-chairs to expand our strategy and unlock even more revenue opportunities for our songwriters.”

Madaj added: “Andrew is a natural leader and collaborator and has been instrumental in securing highly impactful digital deals across a variety of markets and verticals. He’s tuned in to the latest technologies impacting our industry, and I know he’ll continue to find innovative ways to amplify our global catalog as he takes on this exciting role.”

Ludwick has spent nearly a decade with Warner Music Group (WMG), having started at Warner Records before taking on a position in emerging media licensing for WMG’s Sync division. Most recently, he served as Director of Digital Innovation for WCM, where he spent the past several years working with technology companies like Peloton, Snap, and TikTok to close company-first deals and create new revenue drivers. In addition, he managed relationships with digital partners ranging from seed-funded startups to many of the largest tech companies in the world to ensure WCM’s songwriters are fairly compensated for their work. He also led commercial negotiations across a variety of verticals, including fitness, social media, karaoke, print, and digital gaming, as well as in the Web3 and Metaverse spaces.

Ludwick is a founding member of WMG's West Coast LGBTQ+ Employee Resource Group and currently serves as a WMG mentor for the Techstars Music Accelerator program. He graduated summa cum laude from Emerson College and is an MBA candidate at UCLA Anderson’s Graduate School of Management.