Warner Music Japan, part of Warner Music Group, has agreed a strategic partnership with LAND, a creative house based in Jakarta, Los Angeles and Tokyo, known for its work with world-class artists.

The deal will see LAND fully produce music involving collaborations with several prominent global artists, which WM Japan will lead the global rollout of in all formats worldwide. LAND and WM Japan will also jointly develop global marketing strategies, as well as engaging in digital distribution services and media promotion worldwide.

With the rising global popularity of Japanese culture, including anime and games, artists and music from the country have been gaining international attention. The strategic partnership between WM Japan and LAND aims to leverage their joint creative and commercial firepower to create a new wave of "Japan-originated" global hits.

Kaz Shimada, Chief Operating Officer of WM Japan, comments: “This partnership aims to create global hits based on the genius of Japanese artists, using the combined creativity and global firepower of LAND and Warner Music. We'll put together thoughtful campaigns that'll amplify artists' voices and help connect them with fans around the world with a sense of speed.”

Simon Robson, President, International, Warner Recorded Music, adds: “Japan is a cultural colossus and the world's second largest music market. Our timely partnership with LAND is designed to help more amazing Japanese artists make an impact on the global scene, as interest in music and other creative content from the country continues to grow worldwide.”

Naoki Wada, CEO and Creative Director of LAND concludes: “Through this partnership with WM Japan, we look forward to making our artists' creativity leap further and fostering global connections with fans.”