Warner Music UK & ADA partner with new label Never Seven


Warner Music UK

Today, it was announced that ADA UK, part of Warner Music Group’s multi-award-winning independent artist and label services division, has signed a global distribution deal with genre defiant record company NEVER SEVEN. The new label co-founded and led by music curator, artist manager and label Jasmine Srih and marketing and A&R exec George Quann-Barnett, is the latest label co-founded with UROK’s Sam Eldridge.

Jasmine Srih and George Quann-Barnett, Co-Founders, NEVER SEVEN, commented: “We're incredibly excited to be working with the forward-thinking team at ADA to deliver the vision for our label. We're passionate about providing a platform to pioneer innovative artists, an ethos that we’ve already seen is shared by both Sam and Warner Music UK. There's no better team to actualise our ambition, and we can't wait for everyone to see what's next."

Tony Harlow, CEO, Warner Music UK, said: “The partnership with NEVER SEVEN allows us to not only extend our relationship with Sam, but enables us to keep championing independent voices that deserve to be heard. Everyone at WMUK and ADA is looking forward to working with Jasmine and George to bring these unique voices to a global audience.”

Sam Eldridge, President, UROK Group, commented: “Jasmine and George’s ability to tap into the musical zeitgeist and identity exciting new talent that will connect with audiences is impressive. We’re incredibly ambitious for NEVER SEVEN, and I’m looking forward to working with Warner Music and the ADA team to propel these artists to greatness.”

The first two releases from the NEVER SEVEN include ‘Hurricane Belle’, the sophomore EP from Joviale, and ‘Claire’, the debut EP from San Francisco based Kezia.

Today’s announcement follows the news that WMUK and ADA have signed a distribution deal with Sam Eldridge and Becky Richardson’s Foundation FM Records, an offshoot of the independent community radio station Foundation FM set up to help address gender bias and boundaries in broadcast and champion female talent in the underground music scene.

September 2, 2021 6:00am ET by Pressparty  

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