will.i.am wants to own a "Willy Wonka factory".

The Black Eyed Peas star is famed for his wacky ideas, and has revealed his next mission in life.

The rapper explained: "I want a Willy Wonka factory one day, just a creative campus of creative individuals coming up with things. One day I'm going to have 10,000 people working in this business."

He added that he's already thought about his transport invention, explaining: "I am rethinking the Segway. Let's imagine the helmet, the jacket , the vehicle as one piece of transportation with a helmet that's connected to the internet with a camera on it.

He continued: “We will have a prototype working by August."

will.i.am also revealed another madcap business idea he's been working on.

He smiled: "I went to Harrods and saw a stuffed animal with a speaker next to it. I ripped it apart, put the speaker in its belly, sewed it up and put an iPhone in its mouth.

He added: "It's my prototype for the next product."