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Wednesday, June 29, 2022 9:00am ET by  
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Yungblud Drops “Don’t Feel Like Feeling Sad Today”

Today, internationally acclaimed, multiple-award winning British musician Yungblud has released his energetic new single "Don't Feel Like Feeling Sad Today". The high- octane track, written by himself and Matt Schwartz, and exec produced by Chris Greatti. It offers a taste of what's to come from his highly anticipated third self-titled album, which is set for global release on September 2. Pre-order/add/save Yungblud here now.

The release of "Don't Feel Like Feeling Sad Today" follows the filming of the track's accompanying video last week (Monday, June 20) which caused chaos on London's Southbank as Yungblud invited fans down to be involved. The video (watch below), directed by Tom Pallant and Yungblud, showcases the artist and his fans getting chaotic in true Yungblud style, drenching themselves during water fights, as he performs the song on a flatbed truck adorned in slogans. With a mass of fans taking over the location, armed with posters and water pistols, the wet-and-wild scene was subsequently deemed as overcrowding and shut down by the Metropolitan police authorities. 

Speaking about the inspiration and meaning of the track, Yungblud reveals: "I wrote this song on a morning when I didn’t even want to get out of bed. I sat and looked at the ceiling, head full of so much shit, reading what the internet was saying about me that day, and I just didn't feel like feeling sad.

"I wrote these words to help me stand up. To me this song is what happiness feels like. Happiness with a bite. A defiant sort of happiness. Looking at yourself in the mirror and telling the sadness to fuck off and come back another day. I wanted this song to be a little part of someone's day, no matter what they're going through they can put this on and feel a bit stronger today. That's the vision, that's the dream…

"That's why when we made the video. It needed to replicate that idea. My manager asked me 'what can we do, that no one else does?' And the concept came to us. All over the world I meet my fans in the streets, to feel a connection. To look into another person's eyes and see that they're going through the same things as me. It's kind of become a ritual of ours. Put it this way, the fucking police all over the world know when we're town! So I said let's roll some cameras, pull up a truck, no permits, no permission, tell people to meet me at a location and have a massive water fight. Sing, scream, and feel together. Imperfect, raw, real … happy."

Last weekend, the British music star hit the iconic John Peel Stage at Glastonbury 2022 for an explosive debut performance. Playing to a packed-out tent, his set included fan-favorites such as "Memories", "parents" and "The Funeral" alongside brand new, unreleased tracks "Tissues" and "I cry 2", taken from his upcoming album. The raucous performance saw the crowd chanting for an encore, whilst sending Twitter into a frenzy with Yungblud trending at #6 on UK Twitter and subsequently sending his past two albums 21th Century Liability and Weird straight back into the top 15 on the U.K. album chart. Watch him performing at Glastonbury below. 

In July, he is set to head to Australia, New Zealand, and Japan to complete his Life On Mars tour, followed by a return to North American shores this fall for select dates, including festival appearances at Austin City Limits, Louder Than Life, Riot Fest, and Firefly Music Festival. Visit his official website here for a full list of tour dates.

Yungblud has undeniably become Gen-Z's rock n' roll poster child. Fearlessly advocating for the weirdos, freaks and the marginalized in the world, from the ground up, he has amassed legions of dedicated fans from all over the world, who flock to his sold-out shows each night and scream every word to his songs as if their lives depend on it. With co-signs from rock legends such as Mick Jagger, Ozzy Osbourne, Steve Jones, and Dave Grohl, his trajectory is looking brighter and more exciting than ever.

Last month, he released his latest single "Memories (ft. Willow)". The track, which surpassed 1 million streams in its first week, was accompanied by an official music video directed by Colin Tilley. Speaking about the song, Yungblud revealed: "This song is about letting go of past traumas you may have experienced and voicing them to the world. There's something freeing about turning painful memories from your past into lessons for your future - I want people to scream this song out and it be cathartic. It's about coming together and shedding pain, turning it into positive energy and sharing the burden with each other."

North American Tour Dates:

09/13 - MTELUS - Montreal, QC
09/15 - RBC Echo Beach - Toronto, ON
09/17 - RIOT FEST - Chicago, IL
09/22 - 09/25 - Louder Than Life Festival - Louisville, KY
09/22 - 09/25 - Firefly Music Festival - Dover Heights, DE
10/04 – The Union Event Center – Salt Lake City, UT
10/08 - Aftershock Festival - Sacramento, CA
10/14 - Austin City Limits Music Festival - Austin, TX

Listen/share Yungblud here now.

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