NOTHING BUT THIEVES LAUNCH #IAMWHOLE MENTAL HEALTH CAMPAIGN IN LONDON
NOTHING BUT THIEVES LAUNCH #IAMWHOLE MENTAL HEALTH CAMPAIGN AT LONDON’S ICONIC BT TOWER
NOTHING BUT THIEVES RELEASE ORCHESTRAL VERSION OF ‘BROKEN MACHINE’
Today, #IAMWHOLE, the mental health initiative created by the NHS and the YMCA, launched it’s hugely important 2017 campaign, designed to raise awareness of mental health and coincide with World Mental Health Day.
To mark the launch of the campaign, UK chart-smashers Nothing But Thieves played an intimate acoustic show atop London’s iconic BT Tower this morning, which saw the critically acclaimed band perform a selection of songs taken from their recently released album ‘Broken Machine’.
After lending the album’s title track to #IAMWHOLE, the launch day also saw the single and video release of a stunning orchestral version of Nothing But Thieves ‘Broken Machine’, recorded at London’s famed Angel Studios.
Conor Mason, Nothing But Thieves lead singer, said:
“Mental health difficulties have been a big part of my life and have affected many people around me, including some of my bandmates. This is why Nothing But Thieves support the #IAMWHOLE campaign to help change the way we talk about people experiencing mental health difficulties. It’s an issue that’s very real and is close to our hearts”.
Joining Nothing But Thieves, a host of UK celebrities have also lent their support to the #IAMWHOLE initiative with Ed Sheeran, James Corden, Liam Gallagher, Mykita Oliver and Russell Kane getting on board with the fantastic cause last year.
This year, even more big names have come out in support of the cause including Nick Grimshaw, Ella Eyre, Professor Green, Huw Stephens, Adele Roberts, Joel Dommett, Dermot O’Leary, Rick Hatton, Romesh Ranganathan, Roxy Nafousi and many many more!
The #IAMWHOLE campaign also sees the YMCA release brand new major research around mental health. More Than Words, published today on World Mental Health Day as part of the YMCA and NHS #IAMWHOLE campaign, showed that 44% of those who have heard or seen negative stereotypes did so on a weekly basis, with young people coming across an average of 33 different words and terms.
Two thirds (66%) of young people who have seen or heard harmful words and negative stereotypes relating to mental health say it is simply part of everyday language, with ‘psycho’, ‘retard’ and ‘attention seeker’ being among the most commonly used words, new research from youth charity YMCA has revealed.
Researchers spoke to more than 2,000 11-24 year olds and found out that even though nearly nine in ten (88%) young people who have come across stereotypes and negative words think they should be challenged, less than half (48%) have done so.
The damaging impact of harmful language is evident as more than half (55%) of young people who have been on the receiving end say it stops them from talking about their difficulties.
Denise Hatton, Chief Executive for YMCA England & Wales, said:
“While everyone knows how damaging insults can be, it’s the more subtle elements of how we talk about the issue that really discourages young people from speaking out.
Health Minister Jackie Doyle-Price said:
Natalie Waugh, Head of MyDonate, BT, said:
Other findings from the research report include:
For more information about #IAMWHOLE and this year’s campaign activity, visit www.whole.org.uk.
For more information, or for an interview with any of the above, please contact:
NOTES TO EDITORS
Challenge harmful language