A FIRST OF ITS KIND SESSION IPA TO ADVANCE SUSTAINABLE BREWING

BREWED WITH HOPS GROWN HYDROPONICALLY INDOORS BY AEROFARMS

OFFICIAL PRESS RELEASE


NEWS PROVIDED BY
Zeitgeist Agency

Goose Island and AeroFarms®, a certified B Corporation and leader in indoor vertical farming have unveiled today Hail Hydro - a brand new session IPA made from groundbreaking hydroponic hops grown indoors by AeroFarms, who is focused on elevating agriculture around the world and helping address some of our most pressing agriculture supply-chain challenges.

Hail Hydro is the latest beer in Goose Island’s Impossible IPA series - a new selection of beers which embrace the creation of new recipes using innovative hops and techniques. The 4.7% hazy session IPA utilizes hydroponic hops grown at AeroFarms’ global headquarters in Newark, New Jersey, U.S.A., where AeroFarms has over 100,000 square feet of indoor vertical farming for both commercial and R&D production, utilizing methods that can yield up to 390 times greater productivity annually, while using up to 95% less water and zero pesticides versus traditional field farming.

Skipping the soil, the hydro-cascade hops are submerged in a growing medium that supports and nourishes the roots of the plant with nutrient-rich water through AeroFarms’ indoor vertical farming technology platform. This method allows hops to be grown anywhere in the world, at any time of the year with consistent results, and to generate higher yields with fewer resources. With growing seasons and outdoor climate conditions in a major flux right now, hydroponic hops grown in AeroFarms indoor vertical farms for elevated resilience and flavor are undoubtedly the future, and a groundbreaking development in the beer world.

In terms of flavor notes, the beer packs a refreshing citrus punch with hints of lemon and lime, hitting all the right notes when it comes to Session IPAs, clocking in at a delicious 4.7% abv. Fresh and zingy, it tastes as bright as the future of agriculture. Consumers will be able to scan a QR code on the can’s packaging that will take them to a farm tour of AeroFarms’ unique growing indoor vertical technology.


Hail Hydro is available in limited supply now, only on the Goose Island UK Webstore. www.gooseislandshop.com.

About

About Goose Island

Established in Chicago in 1988, Goose Island is known for award winning, expertly crafted beers. From flagship brews like the award-winning Goose IPA to Bourbon County Brand Stout, Goose Island endeavours to brew beers worthy of conversations, debates and celebrations – we don’t need to be the only beer you drink, we just want to be the best.

About AeroFarms

Since 2004, AeroFarms has been leading the way for indoor vertical farming and championing transformational innovation for agriculture. On a mission to grow the best plants possible for the betterment of humanity, AeroFarms is a Certified B Corporation with global headquarters in Newark, New Jersey. Named one of the World’s Most Innovative Companies by Fast Company two years in a row and one of TIME’s Best Inventions in Food, AeroFarms patented, award-winning indoor vertical farming technology provides the perfect conditions for healthy plants to thrive, taking agriculture to a new level of precision, food safety, and productivity while using up to 95% less water and no pesticides ever versus traditional field farming. AeroFarms enables local production to safely grow all year round, using vertical farming for elevated flavor. TM In addition, through its proprietary growing technology platform, AeroFarms has grown over 550 varieties, has innovated in speed breeding, and has developed multi-year strategic partnerships ranging from government to major Fortune 500 companies to help uniquely solve agriculture supply chain needs. For additional information, visit: https://aerofarms.com/.

September 24, 2021 7:42am ET by Pressparty  

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